Pirelli Industrial Strategy

"This is my key message to you today: after having let down the foundations for this new confirmation in 2008, Pirelli is now leading along a new path of change" (from the Chairman speech during the presentation of the 2009-2011 Industrial Plan on 11th February 2009). 

Focusing on key strengths like innovation, technology and management, Pirelli current industrial strategy is to expand and grow as a modern multinational company, as a leading awarded brand capable of delivering high-tech and high-performance consumer and business products together with high-quality services, offering more sustainable, efficient green, eco-technology and broadband solutions, with a commitment also in the energy sector, to proactively meet the present and future market demand and trends, worldwide. 

In line with the above guidelines, the Group is investing, researching and developing new and increasingly more competitive products, manufactured in advanced industrial settlements, labs and productive units in both North and South America, Europe, Turkey, Egypt, and China, the latter being already a strategic market for Pirelli Tyre, with two established plants, one for truck and the other for car tyres.

The Group maintains a clear focus on creating confidence for its stakeholders creating value in both the consumer and business premium sectors through excellence, ethics, integrity and values that are the foundations of Pirelli industrial and technological DNA.