FORMULA 1 boosts Pirelli Premium Strategy
- 10 Apr 2013 9:39 UTC
Research by the GFK Institute highlights the Grand Prix™ impact on Pirelli brand
Research by the GFK Institute highlights the Grand Prix™ impact on Pirelli brand
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NEW HARD COMPOUND READY FOR PRACTICE DEBUT IN GERMANY What’s the story? Pirelli’s latest specification of the P Zero Silver hard tyre was scheduled to make its debut in free practice at Silverstone – before the famous British weather decided otherwise. Consequently, the new hard tyre will now be brought ...>