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FORMULA 1 boosts Pirelli Premium Strategy

Research by the GFK Institute highlights the Grand Prix™ impact on Pirelli brand

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Pirelli launches the first FORMULA 1 PZero app

Fans can create their own dashboard, pass comment and share with friends

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The German Grand Prix from a tyre point of view: Hockenheim, 20-22 July 2012

NEW HARD COMPOUND READY FOR PRACTICE DEBUT IN GERMANY What’s the story? Pirelli’s latest specification of the P Zero Silver hard tyre was scheduled to make its debut in free practice at Silverstone – before the famous British weather decided otherwise. Consequently, the new hard tyre will now be brought ...>