Online from today, this page will be a space which is managed directly by the Italian tyre manufacturer, meeting its users on the net in order to answer their questions and to provide a direct information channel which is always up to date as well as containing
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Pirelli, always attentive both to the needs of its users and to new communication media tools, continues reinforcing its presence on the web and in the social media world. Just over a year after launching the Pirelli Official Page which brings together all of the Group’s main events, Pirelli is ready to relaunch and meet bikers all over the world who are fans of the Italian brand in an exclusive space dedicated to them: in fact, the new Pirelli Moto Facebook page has been created.

The official Pirelli Moto page, available at http://www.facebook.com/PirelliMoto, was created as an exclusive channel through which the exploits of champions in the most important two wheel races can be followed on a national and international level, as well as a place to get a sneak peek of all of the company news. These are front row seats that Pirelli has reserved for its fans – both those who are already happy owners of Pirelli tyres but also those who are simply motorcycle lovers. Users can interact and talk directly with the historic Italian tyre company, receiving answers to their questions as well as suggestions and tips on products in the Pirelli range on their use both on the road and on the track.

FIM Superbike World Championship, FIM Motocross World Championship, Monster Energy AMA Supercross, British Superbike Championship, Dakar and the Isle of Man TT are just some of the events that those who “like” the page will be able to follow through posts, videos, photo albums and custom created tabs that Pirelli will publish regularly so that its community can relive all the excitement of the best in motorcycle racing.

With a strong line up featuring new signing James “Bubba” Stewart and veteran Davi Millsaps who will both race exclusively on Pirelli Scorpion SX tyres, team owner Coy Gipps was quick to underline its credentials as a serious championship contender.

James Stewart, a multiple championship class winner commented, “I was really impressed with the commitment that the guys at Pirelli showed during testing”.

“Working with a first class team and organization like Joe Gibbs Racing will allow us to continue the success of the Scorpion SX family of tyres in the USA” said Pirelli North American Off-Road Manager, Josh Whitmire.

Davi Millsaps was quick to agree: “Pirelli has been working really hard to develop for us the best possible tyres. 2012 is going to be a great season”.

Pirelli has won 56 World Championships to date, making it a leader in off-road tires worldwide. This legacy of success has led to an expertise in engineering and optimum tires.

The 2012 AMA Supercross and FIM World Championship Series got underway on the 8^th January at Angel Stadium in Anaheim, California.

Specially designed for professional riders and motorcyclists with a sporty riding style, the Diablo Supercorsa’s SC version will this year be used exclusively by Superstock 1000 FIM Cup riders.

At year end, Pirelli is to extend the use of the new tyre to various national championships with the introduction of additional sizes.

The street version of the Diablo Supercorsa (SP) is an amalgamation of the technology arising from the experience that Pirelli has acquired in its role as sole supplier to the World Superbike Championship since 2004.

As proof of its excellent qualities, Ducati has already chosen the Diablo Supercorsa SP as original equipment for its new 1199 Panigale supersport model, adopting the sizes used for the Superstock 1000 FIM Cup (120/70 and 200/55). In early 2013 the Diablo Supercorsa SP range will be extended to include rear sizes 180/55, 190/55 and 190/50.

The new motorcycle tyre does not forgo the customisable look that has been a feature of recent Diablo products. Indeed, the new Supercorsa SP can be personalised with stickers that are fitted to special areas on the sidewalls of both front and rear tyres. These stickers can be created at the Pirelli website and delivered to your door (the service is available in Europe and Australia).

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These new tyres can be fitted to lightweight 125 cc and 250 cc racing bikes with small rims and a short wheelbase that means they are nimble and able to change direction quickly. Compared to their larger Superbike counterparts, they are bikes lacking the power to accelerate when coming out of tight corners, since the average power delivered by these engines varies from 24 to 44 HP.

The new Diablo Superbike “mini sizes” are specially designed to cater for these specific characteristics, without affecting the qualities that have made so famous the larger sizes used by champions.

The new sizes have a grooved profile that delivers great agility and fast lean in, whilst the compound utilised still manages to produce optimised grip despite the smaller contact patch.

The new Diablo Superbike sizes provide key features such as reduced warm-up times, fast achievement of optimum temperature, improved grip during high-speed cornering, excellent directional stability, elimination of the need for a sophisticated suspension setup and overall performance that boosts rider confidence and the feeling of grip.

In particular, the front 100/70 R17 is an SC1 compound, whilst the riders have a choice of three versions for the rear 125/70 R17: SC0 and SC1 for racing only and SC2 that is preferred for practice. As of February, both slick sizes will be available in a rain version with SCR1 compound.

In a nutshell, the improvements regard: +10/15% higher mileage, +10% better handling in wet and dry conditions, up to 30% better rolling resistance for the TH:01, lower noise levels (up to 30% for the TH:01).

There is no change to the excellent performance levels as far as braking distances, grip and traction in the wet are concerned. They also boast ECOIMPACT symbols on the sidewall confirming their lower environmental impact.

The FH:01 and TH:01 have an enlarged tread for higher mileage and innovative tread patterns. The new wave-shaped geometry of the FH:01’s grooves guarantees steering precision, whilst the TH:01’s directional tread pattern offers improved grip on both wet and dry surfaces.

Enriched with a high percentage of silica and nanofillers, the new tread compound recipes have played an essential role in ensuring the maximum level of performance as far as rolling resistance and mileage are concerned.

In conclusion, the H:01 line’s new tread patterns make them ideal for fitting to buses as well.

FH:01 Energy and TH:01 Energy are available from January 2012 in sizes 295/80R22.5, 295/60R22.5, 315/60R22.5, 305/70R22.5, 315/70R22.5, 315/80R22.5 and 385/55R22.5 (FH:01 only).

Neapolitan by birth and New Yorker by adoption, Sorrenti chose Corsica and the rugged landscape of Murtoli a short distance from Bonifacio for the shooting of the famous Pirelli Calender.

The 25 pictures – 18 black and white and 7 colour – are presented in a refined, canvas-lined portfolio, a format that has never been used before.

There are twelve stars of this edition: nine models and three actresses. The models are: the Brazilian Isabeli Fontana, the Russian Natasha Poly, the Dutch Saskia de Brauw and Lara Stone, the Americans Joan Small and Guinevere Van Seenus, the Polish Malgosia, the Lithuanian Edita Vilkeviciute and Briton Kate Moss. The actresses are the Ukrainian Milla Jovovich, the Italian Margareth Madè and the Japanese Rinko Kikuchi.

«In “Swoon”, I put the bodies in direct contact with nature, which harbours them as if they were its extension, in a set of images where rocks, land, tree trunks, sky and sea are all turned into a backdrop for the bodies», explains Mario Sorrenti, an artist whose fame was built on his extraordinary skill with nudes.

The main aim of the regulation is to increase the safety of road transport by promoting the introduction of safer and more efficient tyres with lower noise emissions.

For this reason, the parameters considered and therefore appearing on the label are: fuel efficiency (on the basis of rolling resistance), wet braking distances and external rolling noise (please see enclosure for further details).

As a Premium Company, Pirelli fully supports the introduction of the regulation, it being a useful means of providing end users with objective data to assess the quality of a product, but would point out that when measuring the overall value of a tyre a much wider range of parameters needs to be considered than those covered by the new EU label (road handling under wet and dry conditions, braking distances in the wet, mileage, aquaplaning, etc.).

If we take a closer look at responsibilities, the legislation requires that tyre manufacturers provide their customers with information about the grading of individual products by means of a label on tyres being sent for delivery and technical/promotional literature (e.g. catalogues, price lists, etc.).

On the other hand, the tyre dealers/sales outlets must guarantee that tyres offered for sale and visible to the consumer bear the sticker provided by the manufacturer in a clearly visible position or alternatively a copy of the label in question shall be displayed in the immediate proximity. Where products offered for sale are not visible, the tyre dealer shall provide the consumer with all information regarding product performance when offering a choice.

Finally, upon completion of the sale, the sales outlet shall specify on the customer’s invoice or as an enclosure, the values of the 3 parameters requested by the regulation for each tyre purchased.

Although the label allows consumers to make a more informed choice, Pirelli stresses the importance of the tyre dealer’s role within the purchasing process in its capacity of tyre expert able to recommend the best product to suit the end user’s every specific need.

P Zero^TM Silver is the first UHP (Ultra High Performance) model to share the calculation and modelling process of F1^TM tyres, i.e. the use of sophisticated mathematical models able to forecast performance and behaviour under all conditions.

Like F1^TM tyres, P Zero^TM Silver also shares compound development and production technology and the building process. In particular, the new tyre is produced using a further development in MIRS^TM technology, Pirelli’s robotised system designed to guarantee maximum build quality and precision.

Pirelli has therefore developed a tyre capable of meeting the requirements of motorists who want their sports coupés and sedane to maintain top performance even over very long distances. Structure, compound and tread pattern help to restrict deformation of the tyre profile, thus increasing its life whilst ensuring unwavering performance.

Thanks to an innovative solution that combines the characteristics of both harder and softer compounds, P Zero^TM Silver delivers lasting high performance and improved control in every situation, an unprecedented achievement for a high-performance tyre. P Zero^TM Silver is produced in 8 sizes for 19 and 20 inch rim diameters and will be available in European markets in April 2012 as a limited edition.

The highlight of the event was the signing of an agreement by Marco Tronchetti Provera and the Italian Ministry for the Environment to reduce the impact on the climate arising from Pirelli’s manufacturing activities and the use of its tyres.

The agreement confirms the company’s growing commitment to the development of manufacturing systems able to guarantee reduced environmental impact, along with quality and safety for the consumer. Such elements allow the company to increase efficiency continually, providing financial and other benefits, as well as additional competitive leverage in the marketplace.

In order to improve the safety of its products for the benefit of people and the environment, each year Pirelli invests 7% of Premium Segment revenues in research and development, one of the highest figures in the tyre sector. At the same time, the environmental impact limitation plan provides for a 15% reduction in CO₂ emissions and more than 50% reduction in water consumption by 2015.

“Nowadays – advised Pirelli Chairman, Marco Tronchetti Provera – talking about sustainability means first of all talking about technology that allows constant improvement in our quality of life. Europe cannot compete with emerging countries as regards production costs and internal demand, but undoubtedly one thing that can guarantee its future is to be ahead of the rest in the search for sustainable growth”.

Pirelli does not consider social responsibility to be a cost, but an essential condition for the future of businesses whose state-of-the-art technology enables them to develop more responsible and efficient models.

The new P Zero™ Trofeo R (where R stands for Race) is designed to provide even greater performance when fitted to the most powerful vehicles such as Porsche, Ferrari, BMW, Lamborghini, including the MY 2012.

The use of new highly aromatic oil free (HAOF) compounds and the redesigned tread pattern help to produce extraordinary results: on the one hand, a notable improvement in stability and, above all, lateral grip in the dry, on the other hand, a reduction in wear of up to 80%.When at the wheel, the tyre improves your driving experience and is easier to push to the limit. With P Zero™ Trofeo R you can fully appreciate the performance of extreme vehicles in complete safety.

P Zero™ Trofeo R specifications

Inner area: wide central ribs to ensure precise trajectories and alleviate the stress of accelerating and braking on the track; transversal grooves with special pattern to provide constant grip and assist braking; wide circumferential grooves to maintain grip in the wet.

Outer area: solid shoulder similar to a slick but more rigid to maximise lateral grip when cornering at very high speeds and quickly changing trajectory on the track whilst maintaining complete control. A special mix of shape and functionality provides very exceptionally-high performance.

P Zero™ Trofeo R will be available in 11 sizes with 18”, 19” and 20” rims.