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Geneva Motor Show: A red P Zero™ for the Veneno

Pirelli bespoke tyres for the new limited edition Lamborghini supercar

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FORMULA 1 boosts Pirelli Premium Strategy

Research by the GFK Institute highlights the Grand Prix™ impact on Pirelli brand

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Bespoke P Zero™ for the Geneva Motor Show

Pirelli works closely with top car manufacturers to develop tyres

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