Frankfurt Motor Show, Pirelli in The Spotlight
- 21 Oct 2011 10:50 UTC
P Zero, Cinturato and Scorpion on the Show’s Most Eye-Catching Vehicles
P Zero, Cinturato and Scorpion on the Show’s Most Eye-Catching Vehicles
The first Formula 1 derived tyre: the technological expertise acquired during the GP races has provided useful information to researchers developing the new tyre
WITH P ZERO SILVER THE COMPANY CONSOLIDATES ITS LEADERSHIP IN THE PREMIUM SEGMENT THE PHASES OF TYRE PRODUCTION “TOLD” THROUGH AN ARTISTIC INSTALLATION WHICH REVEALS ITS “INVISIBILE HEART”: TECHNOLOGY, THE HAND AND CREATIVITY PIRELLI STRENGTHENS ITS POSITION IN THE TOP-OF-THE-RANGE SEGMENT, THE MARKET’S MOST PROFITABLE AND LEAST CYCLICAL PIRELLI HAS ...>