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Frankfurt Motor Show, Pirelli in The Spotlight

P Zero, Cinturato and Scorpion on the Show’s Most Eye-Catching Vehicles

Maserati-Pirelli@Frankfurt_Motor_show2011

Pirelli P Zero Silver

The first Formula 1 derived tyre: the technological expertise acquired during the GP races has provided useful information to researchers developing the new tyre

Pzero_Silver_visual_2

P Zero Silver: the first road tyre derived from Formula One arrives

WITH P ZERO SILVER THE COMPANY CONSOLIDATES ITS LEADERSHIP IN THE PREMIUM SEGMENT THE PHASES OF TYRE PRODUCTION “TOLD” THROUGH AN ARTISTIC INSTALLATION WHICH REVEALS ITS “INVISIBILE HEART”: TECHNOLOGY, THE HAND AND CREATIVITY PIRELLI STRENGTHENS ITS POSITION IN THE TOP-OF-THE-RANGE SEGMENT, THE MARKET’S MOST PROFITABLE AND LEAST CYCLICAL PIRELLI HAS ...>