Services, expertise and exclusive benefits in an atmosphere that conveys the history and charm of the Pirelli brand. Ride Passion is the new network of the world’s best Motorcycle tyre shops.

Ride Passion exists and already boasts four Italian sales outlets: Frejus Gomme in Turin; Motomania from Fidenza in the Parma province that also has a Circuit Service Point at the Riccardo Paletti racetrack in Varano de’ Melegari; Motoway from Assago on the outskirts of Milan. But this is just the beginning, over the coming months new openings are scheduled for Italy, France, Spain, Germany and the United Kingdom.

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In Pirelli Ride Passion stores the motorcyclist is greeted by highly-skilled staff and exclusive services: top-of-the-range courtesy bikes, service at your home or workplace, free in-store wi-fi with Ipads available to work, play and keep abreast of the latest Pirelli products and the bike scene in general, an app clearly setting out the price of the products and even a webcam so that you can watch staff working on your bike whilst you wait in the showroom. Designed by Pirelli to encourage the sense of belonging and common interest amongst bike enthusiasts looking for product and service excellence, the new stores have strong brand visibility and a totally new look heavily influenced by the lighting that turns your wait into a pleasant stay.