Ten million tyres for high-performance vehicles is the milestone surpassed this year by the Pirelli factories employing MIRSTM technology in Burton-on-Trent (England), Rome (Georgia, United States) and Breuberg (Germany).
Implemented in 2000, the Modular Integrated Robotized SystemTM, better known as MIRSTM, is the production process for automated manufacturing of top-of-the-range Pirelli tyres. A true revolution in the sector based on continuously-updated technology resulting from more than a hundred patents developed by in-house researchers. A technology increasingly utilised when facing the challenges linked to the reduction of rolling resistance that require the use of innovative materials and solutions.
This production milestone “first and foremost represents the success of a team that, following years of work, has turned a revolutionary process into a mature industrial reality with a magnificent result”, stresses MIRS™ manager Marco Marioni. “The objective has always been global as far as financial performance is concerned, with fairly low volumes but a strong connection with original equipment fitment”. A great success, also logistically speaking, since it enjoys extremely widespread distribution despite still being a niche product. A challenge which Pirelli is able to answer thanks to the excellent flexibility provided by the MIRSTM process.