Pirelli announces price increases in all Emea area markets (Europe, Middle East, Africa) for car, moto, scooter, light industrial and heavy industrial vehicle tyres. This is a consequence of the rising cost of key raw materials, in particular natural rubber and oil.

The increases, which come into effect on 1 June 2011, will be up to 6% for summer tyres, up to 12% for winter tyres in Europe, and up to 10% for all tyres in the Middle East and Africa.