Tokyo, December 2, 1998 – Pirelli Tyres announced today a joint venture agreement with Abe Shokai to jointly operate in the Japanese market. This commercial joint venture, which will address the replacement market, will strengthen Pirelli’s operations in Japan, where it is one of the leading imported brands and n01 ...>

Milan, November 26, 1998 – At the 1998 Essen Motor Show, from 27 November to 6 December, one of the world’s most important tuner events, Pirelli will unveil a new range of 19 and 20 inch diameter supertyres. The ultra-high performance Pirelli PZero and P7000 car tyres are, in fact, ...>

Milan, November 18, 1998 – Pirelli has begun to sell the world’s first ” designer” tyre. This concept is called Author Design and – a fact which is even more unusual – is not destined to be fitted to a concept or ultra-high performance car: it is a truck tyre. ...>