The first choice made by first choices. The attestation of P Zero evolution through its 25-year history stays also here: in the fact that Pirelly tyres are a piece of more than 250 homologations of premium cars, that kind of supersports cars that are at the top of technology and innovation. Exactly the first choiches.

This leadership is based on non stop research and development, thanks to know-how flowing from motorsport, an open-air workshop that enhances the technological quality of the product.

Also for these reasons, for example, P Zero cuts down its deformation at very high speeds, as 350 km/h.

But how does these know-how transfer work? Through the so called Interactive development process. Engineers form different fields interweave their knowledge, comparing data and experience. From Motorsport comes the attitude of considering the technology a never-stopping evolution field. For Pirelli the daily challenge is to mix technological and consumers needs, because the ultimate tyre performance is based on  consumers.

P Zero and P Zero Corsa were born for this reason and for this same reason supply most sporting and elegant cars worldwide.