SAFETY - DRIVING EXPERIENCE – EFFICIENCY - PREMIUM TECHNOLOGY
Pirelli has always been recognised world-wide for its core values – especially performance and the related characteristics of reliability, safety and driving pleasure. As such, the Pirelli brand is often associated with the most innovative and prestigious supercars, performance cars and motorsport events, such as F1™, for which Pirelli will be the official tyre supplier over the three years 2011 - 2013.
In conjunction with this, Pirelli is using its vast experience of tyre technology in its pursuit of sustainable mobility, researching the answers to minimising the overall environmental impact of vehicles on the road.
Improved safety, driving pleasure and environmental impact are the criteria that have guided Pirelli researchers in the development of CINTURATO™ P1™, the tyre that brings the technological innovation used in the development of tyres for performance cars, such as P ZERO™ and CINTURATO™ P7™, to compact/city cars.
The new CINTURATO™ P1™, which extends and completes the Cinturato range, adapts the knowledge and experience of tyre technology, gained through the development of tyres for both motorsport and prestigious motor manufacturers, to the requirement for city cars. Making safety, driving pleasure and comfort accessible to all car drivers.
