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FORMULA 1 BOOSTS PIRELLI PREMIUM STRATEGY

Research by the GFK Institute highlights the Grand Prix™ impact on the Pirelli brand.

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Sun finally shines at brands hatch as crowd treated to dramatic day of Superbike racing

Large crowds enjoyed a long awaited end to the British winter as temperatures rose for raceday. New Pirelli Superbike rear tyre gives great results with good durability, even in extremely cold practice sessions. The MCE British Superbike Championship kicked off today in dramatic style at Brands Hatch as local hero ...>

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Pirelli prepare for brands hatch MCE British Superbike kick-off supplying 200 riders across six classes

Pirelli prepare for an epic BSB season as they bring 4,000 tyres to Brands Hatch to cater for all weather eventualities with nearly 200 riders across six exciting classes. New technical highlights include a new Superbike rear tyre with a wider operating window. The MCE British Superbike Championship gets underway ...>

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