Burton upon Trent, August 2, 2013 – Pirelli attended last weekend’s Silverstone Classic where the Italian tyre firm sponsored a record-breaking parade of more than 1000 Porsche 911s as they all took to the track simultaneously to celebrate 50 years of the iconic sports car.
Firmly established as the world’s biggest classic motor racing festival, this year’s Silverstone Classic attracted tens of thousands of spectators and a host of big names including Prince Edward and Sir Jackie Stewart.
Pirelli attended the three-day extravaganza to lend its support to Porsche Club Great Britain as part of a new partnership agreement signed earlier this year which stipulated that Pirelli will financially support Porsche Club GB, as well as provide the Club with tyres and on-event expertise.
Huge crowds turned up to the home of the British Grand Prix on Sunday 28 July to watch a glittering display of 1,208 Porsche 911s, which included an array of Carrera, GT, RS, RSR, Speedster, Targa and turbo variants take part in a record-breaking parade. The display also helped raised funds for national cancer charity, Hope for Tomorrow.
As well as sponsoring the Porsche 911 parade and supplying each participant with a special plaque, Pirelli also brought its F1 simulator and hospitality unit along to the annual three-day event. The firm ran a number of competitions with prizes including drive experience days at race circuits throughout the UK.
Pirelli UK Managing Director, Dominic Sandivasci, commented: “This year’s Silverstone Classic was bigger and better than ever, and we are pleased to have supported an event which brought joy to so many that attended this year’s event. Porsche Club GB did a truly outstanding job sourcing 1,208 variants of the 911, many of which where equipped with Pirelli tyres. The sight of so many 911s on the Silverstone circuit is a fitting tribute to the world’s most successful sports car, and we look forward to continuing to work closely with Porsche for the remainder of the 911’s golden anniversary.”
Nick Hine, Chairman of Porsche Club GB, concluded: “A parade of 911 Porsche 911s on the Silverstone Grand Prix circuit was always going to be an ambitious benchmark to achieve – so to have done so by such a significant margin is testament to the Club’s passion for all things Porsche. To have had Mark Porsche (the son of Butzi Porsche, the 911’s creator), on the front grid alongside Derek Bell MBE, David Piper, Richard Attwood and John Fitzpatrick was an amazing honour. I am genuinely humbled that Porsche Club GB’s endeavours have been enjoyed and appreciated by so many people worldwide. I hope that we delivered a fitting tribute to the legend that is the 911.”