Burton upon Trent, April 30, 2013 – A Pirelli-equipped Williams car was a popular addition at this year’s Kwik-Fit UK annual conference with more than 1000 employees playing the pit stop challenge in order to win Pirelli F1 merchandise and clothing.

Kwik-Fit Fleet is part of the Kwik-Fit Group, the largest independent automotive parts, repair and replacement specialist in Europe and one of the largest in the world.  The company has national UK coverage of 676 service centres and 200 mobile tyre fitting vehicles, making it the UK’s leading tyre, exhaust, brake and MoT specialist.

Pirelli UK’s Marketing Director, Wayne Nickless, said: “Pirelli and Kwik Fit have enjoyed a long-standing relationship over the years and our full range of car, van, SUV and 4×4 tyres are now available in more than 650 Kwik-Fit centres nation-wide. We strive to support our customers throughout the year and with over 1000 employees taking part in the pit stop challenge at the recent Kwik-Fit conference, the winners should feel very worthy of their prize!”

Roger Griggs, Communications Director at Kwik-Fit, added: “Over 1000 employees attend our annual conference and with a very packed schedule our exhibitor partners have to work hard to grab people’s attention.  Pirelli’s F1 simulator provided great interest and entertainment throughout the day and certainly got everyone’s adrenalin pumping while the Pirelli team provided very useful updates on the product line-up.”

-ENDS-

For further media information, please contact: Sarah Brown, Communications, Pirelli Ltd

Pirelli UK Tyres Ltd- +44 (0) 1283 525479 – PR Office - sarah.brown.st@pirelli.com