Pirelli is fitted as original equipment on the vehicles of leading premium and prestige car manufacturers exhibiting at the Geneva Motor Show. A specific symbol on the sidewall confirms that the tyre has been developed in co-operation with the car manufacturer that has specifically approved it for that particular vehicle, as both OEM and replacement market fitment. At the 2013 Geneva Motor Show, Pirelli bespoke tyres were chosen by the most prestigious vehicles from Aston Martin, Audi, Bentley, BMW, Ferrari, Lamborghini, Maserati, McLaren, Mercedes and Porsche, especially on the latest high-profile models.

State-of-the-art Ultra High Performance tyres belonging to the P Zero™ family (P Zero and P Zero Corsa) are considered the flagship of the Pirelli premium segment. Their development and adaptation to the various requirements of each individual model mean that we cannot refer to a unique original equipment P Zero, but rather a master tyre used as the basis for numerous special versions, specifically developed for a particular vehicle. P Zero currently boasts more than 300 approvals and is available in around 130 sizes with aspect ratio ranging from /50 to /25 and rim size from 17 to 21 inches.

Also highlighted for bespoke marking and ongoing development in association with vehicle manufacturers, is the Cinturato™ P7, the first high-performance green tyre designed by Pirelli for medium/high-powered vehicles that has quickly become the market leader in its segment.