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PIRELLI CHOSEN AS SUPPLIER TO UK AND ITALIAN MINI CHALLENGE

The Italian company is the sole tyre supplier to the two championships starting in April.

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FORMULA 1 BOOSTS PIRELLI PREMIUM STRATEGY

Research by the GFK Institute highlights the Grand Prix™ impact on the Pirelli brand.

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PIRELLI LAUNCHES THE FIRST FORMULA 1 PZERO APP

Share your passion”. As the Grand Prix™ season gets underway, Pirelli once again offers all racing fans a gift so that they can share their passion for FORMULA 1. Indeed, Pirelli PZero is the first second screen application (Television of course is the first) that the Milanese company has developed ...>

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