Burton upon Trent, January 25, 2013 – Pirelli raised over £1000 for Great Ormond Street Hospital Children’s Charity as a result of the Italian tyre firm’s presence at the recent Autosport International Show.

Based at the NEC in Birmingham, the Autosport International Show is an annual four-day motorsport extravaganza that is considered to be the curtain-raiser in the run up to the busy motorsport season. Pirelli hosted a prominent stand on the event that featured four Pirelli-equipped competition cars, as well as a Pirelli F1 merchandise sales counter where fans could purchase a selection of items at a specially-reduced price. 

However, it was the realistic Pirelli F1 simulator and Batak reaction game that proved to be the most popular attraction. With Pirelli prizes up for grabs, more than £1000 was raised as players battled it out to see who could score highest on both games.

“It’s fantastic to kick-start 2013 with some fundraising for our chosen charity and I would like to thank everyone who helped to raise money at the Autosport Show by visiting our display,” said Pirelli UK Managing Director, Dominic Sandivasci.

“This year we are also supporting the Richard Burns Foundation by adopting Richard’s name as the event title of a round of this year’s Pirelli-supported British Rally Championship. Richard was only 34 when he died of a brain tumour and the charity was set up by some of his closest friends and colleagues as a lasting tribute to his memory. Pirelli will strive to support both Great Ormond Street Hospital Children’s Hospital and the Richard Burns Foundation throughout 2013 in order to raise both awareness and funds for what we consider extremely worthy causes,” added Sandivasci.

-ENDS-

For further media information, please contact: Sarah Brown, Communications, Pirelli Ltd

Pirelli UK Tyres Ltd – +44 (0) 1283 525479 – PR Office - sarah.brown.st@pirelli.com