Burton upon Trent, October 10, 2012 – Following on from Pirelli’s winning results in evo magazine’s annual tyre test, the Italian tyre firm is set to run an exclusive promotion in collaboration with the British publication.

Appearing in both evo magazine and on the website, the promotion will offer a 12-month subscription to the publication, worth £47.99, for customers who purchase two or more Pirelli P Zero tyres from one of Pirelli’s 85 Performance Centres.

Launched in 1998, evo is a monthly magazine devoted exclusively to the most desirable drivers’ cars – from affordable GTI hatchbacks to 200mph Italian supercars. The magazine’s focus is on technology, quality, exclusivity and performance at all levels.

Pirelli Performance Centres (PPC) are a club of audited, high-quality, high-performance tyre dealerships, allowing Pirelli to confidently direct owners of high performance cars to the outlets that will best suit their needs.

The joint Pirelli and evo promotion will run from Wednesday 10 October and will last for two months.

“Pirelli is always looking at new ways to reward Pirelli customers and we feel that the joint promotion with evo is an excellent package,” explained Pirelli UK Marketing Director, Wayne Nickless.

“Those who are eligible for the promotion need to send us their proof of purchase in order to receive their subscription. Full details can be found on the evo website or in the latest copy of evo magazine which is due to go on sale today [Wednesday 10 October],” added Nickless.

ENDS

For further media information, please contact: Sarah Brown, Communications, Pirelli Ltd

Pirelli UK Tyres Ltd – +44 (0) 1283 525479 – PR Office - sarah.brown.st@pirelli.com