Here’s the video which shows the artist working to turn Pirelli’s engineers’ words into drawings.

Technology means wanting to accelerate out of a turn and do it! Innovation means being able to travel mile after mile in full control of your car.
Technology allows a driver to follow his instinct, in the knowledge that the car can fully perform, safely.
Innovation and technology are the keys that allow Pirelli to develop products to meet customers’ ever changing requirements, as cars evolve.
Pirelli tyres reflect on-going research, innovation of materials and manufacturing processes. These processes culminate in Motorsport performance and the high quality products developed from these achievements. A reflection of the requirements of the end user.

Continuous innovation is a sum of different actions, like development, collaboration between Pirelli and manufacturers, know how excange, information flow from Motorsport and Formula 1™.

Then there is the research of solutions taking care of feedback from users.

At the base, and at the top there is an highly motiovated and united team, so: people.

Here is a sketch showing what does being inside the technology for Pirelli mean.

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From the fastest race tracks to everyday use.
From Motorsport to product, from track to road, Pirelli technology comes to life in its tyres and is mixed with our know-how.
Track-to-road technology transfer is one of the added values that keep Pirelli products up-to-date.