The 2012 Pirelli Calendar was today previewed by the world media, international guests and collectors at “The Armory”, the 19th century New York City military landmark. The 39th issue of ‘The Cal™’ is the work of Mario Sorrenti, the first Italian photographer in the history of a calendar that has ...>

Pirelli won the award “Best Marketing” of 2011 China Auto Aftersales Summit Forum, one of the most influential awards in the auto industry. The Forum is hosted by China Automobile Manufacturers Association, China Automotive Engineers Society, China International Trade Committee Automotive Branch, China Automotive Technology and Research Center and Motor ...>

Pirelli started its build-up to Formula One this year with a preliminary test at the Italian circuit of Mugello on 19 August 2010, held in ambient temperatures that peaked at 27 degrees centigrade (with 35 degrees track temperature). The 2011 testing campaign ended seven months later at a rain-lashed Barcelona ...>