FROM ROAD TO SKI SLOPES IN ST. PETERSBURG WINTER IS BRANDED WITH PIRELLI TECHNOLOGY    St. Petersburg, 12 March, 2012 – Safety and performance were at the core of “Snow on Board”, the event organised by Pirelli with the international press in St. Petersburg to present the latest innovations ...>

P ZERO AND CINTURATO P7 THE PREFERRED TYRES FOR THE PRESTIGE CARS AT THE 82ND EDITION OF THE GENEVA MOTOR SHOW    Geneva, 7 March 2012 – Pirelli’s premium technology is in the spotlight at the 82nd edition of the Geneva Motor Show, which will be featuring some of the ...>

The 2012 Pirelli Calendar was today previewed by the world media, international guests and collectors at “The Armory”, the 19th century New York City military landmark. The 39th issue of ‘The Cal™’ is the work of Mario Sorrenti, the first Italian photographer in the history of a calendar that has ...>