Pirelli is set to kick off its second consumer promotion of the year on May 24 with support from dealers around the country. With the purchase of four (4) qualifying Pirelli tires, consumers will be eligible to receive a mail-in rebate of up to $80 and be entered into the Pirelli sweepstakes for a chance to win a weekend trip for two to Austin, Texas this November when FORMULA 1 returns to the US for the 2013 FORMULA 1 UNITED STATES GRAND PRIX.

To create awareness in dealerships nationwide, Pirelli is providing promotional kits that include a self-standing tear off pad and a large double–sided poster showing consumers how to claim their rebate and enter the sweepstakes. Pirelli will also roll out a digital plan featuring online banners, paid media buys through Google search, display advertising and posts on Pirelli Tire North America’s Facebook page.

The rebate and sweepstakes run through 11:59pm ET July 7; a winner will be announced in September.

Consumers can save up to $80 on the following qualifying Pirelli tires purchased between May 24^th and July 7^th 2013

Pirelli P Zero^TM Tires (eligible for $80 mail in rebate):

• P Zero Corsa System
• P Zero
• P Zero Rosso
• P Zero System
• P Zero Silver
• P Zero Nero
• P Zero nero m+s
• P Zero Nero All Season

Pirelli Scorpion^TM Tires (eligible for $60 mail in rebate):

• Scorpion Verde All Season
• Scorpion Verde
• Scorpion Zero Asimmetrico
• Scorpion Zero
• Scorpion ATR
• Scorpion STR

Pirelli Cinturato^TM Tires (eligible for $40 mail in rebate):

• Cinturato P7 All Season Plus
• Cinturato P7 All Season
• Cinturato P7
• Cinturato P7 Blue

For more information including controlling terms and conditions and sweepstakes official rules please visit www.US.Pirelli.com/promotions or contact your Pirelli sales representative.

“The Academy Museum will celebrate the movie industry by sharing its heritage and future with people of all ages from around the world” says Bill Kramer, the Academy’s Managing Director of Development. “Pirelli has a deep commitment to excellence in design, photography, and film. We are delighted to have them join us as an active partner in this vital project.”

During the evening, architect Renzo Piano unveiled the Museum’s concept design and guests previewed some of the iconic artifacts that will be featured in the Museum—including Dorothy’s ruby slippers from The Wizard of Oz, the Maltese Falcon, and the piano featured in Casablanca—along with high tech multi-media presentation of the Museum interactive and immersive exhibitions.

“We are proud to support the Academy in its efforts to preserve and celebrate motion pictures.  The Pirelli brand is founded on excellence in design and innovation and to able join the journey that Renzo Piano so eloquently describes that he envisions for the facility is an honor,” commented Paolo Ferrari, Chairman and CEO of Pirelli’s NAFTA Region. “Mr. Piano recently collaborated with Pirelli on our facility in Settimo, which is the most efficient and technologically advanced of the Pirelli group in terms of product innovation, productive processes, attention to sustainability and the quality of the working environment. Partnering with the Academy is an opportunity that we look forward to being part of as we look to grow our footprint in North America.”

The world’s premier motorsport racing series returns to North America June 7–9 for the 2013 FORMULA 1 GRAND PRIX DU CANADA. Following intensive discussion regarding Pirelli’s performance-oriented tire range for the 2013 FORMULA 1 season, the 2013 FORMULA 1 GRAND PRIX DU CANADA will mark the first race since the series commencement in Australia mid-March that the brand implements a new range of tires featuring revised construction. The reengineered compounds mix the stability of 2012 and the performance of 2013.  Compound modifications aside, Pirelli will continue to host an interactive display area on Crescent street where fans can take pictures with Pirelli girls, race on one of four racing simulators and see the 2011 Lotus Renault FORMULA 1 show car. Also on display will be Pirelli’s complete 2013 FORMULA 1 tire range.

The Ferrari Challenge and Porsche GT3 Cup Challenge will run as support races to the weekend’s FORMULA 1 activity. Practice, qualifying and race will take place prior to the main event Friday, Saturday and Sunday, respectively.

Fans are invited to visit Pirelli North America’s Facebook page for a chance to win an exciting trip for two to the FORMULA 1 GRAND PRIX DU CANADA. The trip includes round-trip airfare for two, hotel accommodations for three nights and two tickets to the race, valid for the entire race weekend – a package valued at over $4,000 USD. Contest ends 11:59 p.m ET May 19.

After a weekend of excitement, Audi, Cadillac, Chevrolet, Acura and Porsche found themselves atop the podium once more, all sporting Pirelli P Zero tires in competition.

In addition to providing a wide range of P Zero fitments for a variety of competing models in all four Pirelli World Challenge racing classes – GT, GTS, Touring and B Spec – Pirelli has also branched out in support of more than a dozen other racing classes in several different racing series. Complementing the Pirelli World Challenge partnership, Pirelli Tire North America returns this year as the official tire of the GRAND-AM Ferrari Challenge, the Pirelli Cayman Interseries Endurance Cup Championship and the Pirelli GT3 Cup Trophy USA West, a series that is home to 911-based Porsches. New Pirelli partnerships for 2013 include the NARRA (North American Road Racing Association) SRT Viper Cup, US GT Championship and Whelen US TimeTrial Championship, the IMSA Lamborghini Super Trofeo series and Challenge Club Racing, another showcase series that features late-model Ferraris.

“North America is an important part of Pirelli’s more than 100 years of competition heritage,” said Rafael Navarro, Vice President of Communications, Media Relations and Motorsports for Pirelli Tire North America. “Our current and expanding lineup of sports car road racing series gives us the privilege of working with top sanctioning bodies and the incredibly talented teams and drivers who are racing with some of the top automobile manufacturers in the world on Pirelli P Zero tires.”

For the full 2013 Pirelli World Challenge schedule, please visit World Challenge online.

Biaggi, a six-time World Champion and reigning World Superbike Champion, accelerated to 100kph before slamming on the brakes at a pre-established braking spot. The Angel GT tires allowed Biaggi to unleash the bike’s full horsepower before ensuring an  immediate stop on wet asphalt. Pirelli’s new Angel GT sport touring tires were developed for naked, super sport and touring bikes.

The jewel in the crown of the Pirelli Sport Touring range, Angel GT is the natural successor to the Angel ST, increasing its mileage by 30% and reducing braking distances by around one meter (at a speed of 75 kph).  Improvements have also been made to the grip and handling in the wet following an in-depth study of compounds and tread groove geometry and positioning. The Pirelli Research and Development Centre has designed a totally innovative tire
profile,increasing the center radius by around 35% and creating a less rounded middle section. This means that the contact patch is now around 6% shorter and 15% wider than the Angel ST.

Shortly following its debut, the Angel GT was named number one in its segment for mileage by authoritative independent body Motorrad Test Center. The test, held in Spain from November 27 through December 14, also included the Michelin Pilot Road 3, the Dunlop Sportmax Roadsmart II, the Bridgestone Battlax BT 023, the Continental RoadAttack2 and the Metzeler Roadtec Z8 Interact M/O.

The test was conducted on fast roads between Málaga, Algeciras, Jerez, Seville, Cordoba and Antequerra at an average speed of 120kph and on country and mountain roads with speed limits between 90 and 110kph between Marbella, Ronda, Algodonales, Ardales, Alora and Málaga.

The test sessions were held in dry weather conditions with rather low temperatures, but consistent throughout the period. Due to the route that travelled through different altitudes (from 10 to 1100 meters above sea level) the air temperature varied from 18 to 5 degrees Celsius, while the asphalt temperature ranged from 18 to 23 degrees Celsius.

At the end of the test the Angel GT was found to be the tire with the highest mileage compared to the competitors in the Sport Touring segment.

The new Winter Sottozero 3 is an Ultra High Performance tire developed for premium segment cars with a medium to high engine capacity, designed to enhance the sporting characteristics of the cars to which it is fitted. Its profile has been optimized to guarantee a longer tire life thanks to a uniform footprint. The shoulder, by contrast, is more rounded to expel more water. The deep grooves on the surface also help to improve the dispersal of water.

Pirelli’s research laboratories have developed an innovative compound that – thanks to the use of specialized polymers that improve the mechanical, thermal and dynamic properties of the rubber – increases tire performance and road holding even on wet or icy surfaces. Backed by rigorous testing in the most extreme winter conditions throughout Italy, Austria, Sweden, Finland and New Zealand, the new Sottozero 3 continues to uphold Pirelli’s standards for safety, mileage and performance.

For the 2013-2014 winter season, the Winter Sottozero 3 will be available all over the world for wheels from 16 to 21 inches in 11 different runflat sizes.

The creative shows a dilating blue iris, in the center of which Pirelli’s OEM partners’ logos alternate. Included are Mercedes Benz, Audi, Volkswagen, Jaguar and Land Rover.

“Engineered To Excite” will be rolled out across a variety of mediums, including TV, press, outdoor, digital and below the line advertising. Please visit Pirelli North America and watch this video for a glimpse of what’s to come.

“With over 30 years of experience in the automotive industry, Tom [Gravalos] boasts an impressive track record that will help in the development and growth of Pirelli in Mexico,” stated Ferrari. “His role will be to consolidate Pirelli’s business strategy and strengthen the network of distributors, while maintaining original equipment relationships and business in the NAFTA region.”

Born in Guadalajara, Mexico, Gravalos spent his formative years in the United States, graduating with a Master in Business Administration from Bowling Green State University. He began his career in 1975 working for Goodyear Tire & Rubber Company in Akron, Ohio. He joined Pirelli in 2007 where he was the Vice President of Marketing and Original Equipment for Pirelli Tire North America.

“Our growth at the New York Auto Show mirrors our growth in the North American market,” commented Paolo Ferrari, Chairman and CEO of Pirelli Tire North America. “We’re honored to be recognized for our premium products and technological advances; the scope of our product line is evident in the range of vehicles we’re fitted on throughout the show.”

At the south concourse, attendees are greeted with a stable of exotic cars, including the Ferrari 458 Spider, McLaren MP4-12C, Lamborghini Gallardo Spyder, Lotus Evora S and Kimi Raikkonen’s 2013 Lotus Formula 1 car. Also available are six Playseat® simulators for guests to compete in ta three-lap time trial on the Circuit of the Americas track. Top times each day will be awarded Pirelli branded prizes ranging from a podium cap to a copy of the F1 2012 video game from Codemasters.

The booth also features the 2013 range of F1 tires and the full range of Pirelli street tires, including the new Cinturato P7 All-Season Plus tire. Attendees can download their candid photos captured throughout the event using Shutterfly at the following address: http://2013showcartour.shutterfly.com/

The NY Auto Show is the longest running auto show in North America, dating back to 1900 and will see upwards of 1.2 million attendees over the 10-day period lasting from March 29-April 7^th.

“Our employees are our backbone,” remarked Pirelli Tire North America Chairman and CEO Paolo Ferrari. “Pirelli’s commitment to excellence is evident in both our product and in our workplace. As we continue to grow our North American presence, we will take every measure to ensure the same level of safety and care in our plant in Silao, Mexico.”

“[These] awards are clear evidence of this industry’s strong and tireless commitment to worker safety,” added Charles Cannon, RMA President and CEO.

According to RMA, 41 member facilities supplied data for the annual survey to determine the extent of workplace safety improvements. The data supplied to RMA is identical to information provided to the federal Bureau of Labor Statistics, which publishes injury and illness information on all industries.