On June 19, Pirelli Tire North America proudly celebrated the production of its one-millionth tire at the factory in Silao, Mexico in the state of Guanajuato, which was inaugurated last year. The festivities included speeches by Guanajuato Governor Miguel Marquez Marquez and Secretary for Economic Development Hector Lopes Santillana who joined the Pirelli team consisting of Pirelli North America CEO Paolo Ferrari, Pirelli’s Industrial Operations Director Giuliano Menassi, Pirelli Mexico CEO Tom Gravalos, and Pirelli Mexico Industrial Operations Director Fernando Madeira Toledo.

The new plant, Pirelli’s first in Mexico, provides the Italian tire manufacturer with a local production facility and a chance to invest in growing economic markets. In line with Pirelli’s local strategy, tires produced in Silao will serve the U.S., Canada and Mexico, slowly growing to eventually accommodate 60% of sales in the NAFTA region. The plant’s production is focused on premium tires, producing high performance and ultra-high performance tires for cars and light trucks.  The factory covers an area of 135,000 square meters and its capacity will reach 3.5 million tires in 2015. When fully operational in 2017, production is expected to reach 5.5 million pieces while creating 1,800 new jobs.

In addition to bringing economic growth to the region, Pirelli’s presence is providing opportunities for Silao’s youth. Pirelli has partnered with Milan’s F.C. Internazionale soccer team to sponsor a InterCampus soccer program for local children. A state-of-the-art technical training facility near the factory is currently in planning stages.

Paolo Ferrari, CEO of Pirelli for the NAFTA Region, commented, “We were able to complete the start-up phase and produce our first million tires in record time, thanks to the hard work of our local team. We are grateful to all the local, state and federal authorities who have been our partners along the way.”