Pirelli is set to kick off its second consumer promotion of the year on May 24 with support from dealers around the country. With the purchase of four (4) qualifying Pirelli tires, consumers will be eligible to receive a mail-in rebate of up to $80 and be entered into the Pirelli sweepstakes for a chance to win a weekend trip for two to Austin, Texas this November when FORMULA 1 returns to the US for the 2013 FORMULA 1 UNITED STATES GRAND PRIX.

To create awareness in dealerships nationwide, Pirelli is providing promotional kits that include a self-standing tear off pad and a large double–sided poster showing consumers how to claim their rebate and enter the sweepstakes. Pirelli will also roll out a digital plan featuring online banners, paid media buys through Google search, display advertising and posts on Pirelli Tire North America’s Facebook page.

The rebate and sweepstakes run through 11:59pm ET July 7; a winner will be announced in September.

Consumers can save up to $80 on the following qualifying Pirelli tires purchased between May 24th and July 7th 2013

Pirelli P ZeroTM Tires (eligible for $80 mail in rebate):

  • P Zero Corsa System
  • P Zero
  • P Zero Rosso
  • P Zero System
  • P Zero Silver
  • P Zero Nero
  • P Zero nero m+s
  • P Zero Nero All Season

Pirelli ScorpionTM Tires (eligible for $60 mail in rebate):

  • Scorpion Verde All Season
  • Scorpion Verde
  • Scorpion Zero Asimmetrico
  • Scorpion Zero
  • Scorpion ATR
  • Scorpion STR

Pirelli CinturatoTM Tires (eligible for $40 mail in rebate):

  • Cinturato P7 All Season Plus
  • Cinturato P7 All Season
  • Cinturato P7
  • Cinturato P7 Blue

For more information including controlling terms and conditions and sweepstakes official rules please visit www.US.Pirelli.com/promotions or contact your Pirelli sales representative.