Pirelli’s all-new Cinturato P7 All Season Plus is a premium tire line specifically developed for the North American market.  It offers drivers higher performance, safety and durability while offering a 70,000-mile limited tread wear warranty over the lifespan of the tire. The latest edition to Pirelli’s family of eco-friendly and sustainable tires features improved fuel economy, low rolling resistance, advanced polymers for superior grip and up to 14 percent shorter stopping distance in wet conditions. This is the tire that offers everything and compromises nothing.

Pirelli Tire North America’s push to bring the Cinturato P7 All Season Plus to the market includes a culmination of promotions and marketing efforts through digital, print and broadcast media.  The center of all dealer and consumer communication on the Cinturato P7 All Season Plus is the new online digital product hub accessible at US.Pirelli.com/CinturatoP7AllSeasonPlus.  The hub contains links to Pirelli’s dealer locator, fitment calculator, news/awards, as well as general information on the tire line, dealer programs and the robust marketing and promotions efforts. It also houses the current Rebate promotion – up to $60 off a qualifying set of four Pirelli tires (including the Cinturato P7 All Season Plus, P Zero, and more). By participating in the Rebate program, consumers are automatically entered into a Sweepstakes to win a trip to Rome, Italy!

Beginning March 25, Pirelli will launch its “Hit The Road” Facebook contest, open to all residents of U.S. and Canada (excluding Quebec). Consumers must “like” the Pirelli North America Facebook page and upload a photo and description of their most memorable road trip to be entered to win a $1,000 Visa gift card to be used towards a road trip of their choice with friends or family. Pirelli will be running Facebook ads to increase fan acquisition and awareness of the promotion throughout April.  The contest ends May 5th.

Premium, targeted media buys will be placed in Auto forums including BenzForum.com, CadillacOwners.com, CayenneForums.com, DodgeTalk.com and FordForums.com. These industry-targeted ads are further supported through Lifestyle paid media campaigns on a range of outlets including NYTimes.com, YouTube.com, GQ.com, GolfDigest.com, ESPN.com and VanityFair.com. Over a hundred million of impressions are expected on these platforms throughout the year to support the tire’s awareness.  But Pirelli won’t abandon its roots! There are and there will also be heavy investment in Print media, including publications such as Road & Track, Car & Driver, Motor Trend and Autoweek.

Adding the Cinturato P7 All Season Plus to your tire portfolio brings unmatched customer service and support from the Pirelli team. Advertising directed at both consumers and dealers is helping to push the brand and product messages in the print world, while digital marketing communications for the Cinturato P7 All Season Plus on the all-new Internet micro-site hub, digital display advertising, Facebook and other social media promotions and website forums are dedicated to the new tire and educating dealers and consumers alike.

Cinturato P7 All Season Plus is just one of the new products that is being developed through Pirelli’s IDP program, which will continue to innovative and help drive the market to premium fitments with best-in-class performance and safety.  For more information, please visit the product hub to learn more about Cinturato P7 All Season Plus, it’s distinct message plan and how you can incorporate it into your product portfolio.