Pirelli and automotive aftermarket design legend Chip Foose of Foose Design and star of the hit television series “Overhaulin’” have agreed to extend their marketing and communications partnership into the future. Foose will continue to represent Pirelli through promotions, specialappearances, dealer activity, advertising and media outreach.
Pirelli plans to further elevate its premium brand status in the coming years with the help of Chip Foose and his firm, Foose Design, leading the charge in the enthusiast automotive aftermarket and design segments.
“The involvement of Chip Foose with Pirelli since 2007 has been great for our high and ultra-high performance tire sales in North America,” said Paolo Ferrari, CEO of Pirelli Tire North America. “Chip is the best of the best in automotive design, and has helped automotive enthusiasts, builders and designers realize that Pirelli offers the best tire fitments for their project cars, but also the widest array of widths and diameters of any premium tire company. He has been a stalwart partner of the Pirelli brand, and we are proud to say he will continue in that role.”
“I have been using Pirelli Tires for years in my shop, on my show “Overhaulin’” and on my personal vehicles,” said Foose. “High performance designs require high performance tires, and Pirelli has the aggressive tread patterns, unparalleled performance and size that allows for specific fitments on hot rods, muscle cars and trucks. We are looking forward to continued success with Pirelli in 2013 and have some bigsurprises on the way for fans of Foose Design and Pirelli!”