Texas is a large part of the Old West mystique, and the modern version of the Lone Star State shares a culture that believes itself to be bigger and better than any other. Visitors will often hear or see mottos throughout the state such as: “Don’t mess with Texas!” or “Everything’s bigger in Texas!”, the latter of which is quite possible. Just as Lewis Hamilton, Sebastian Vettel and Fernando Alonso, the winner and 2nd and 3rd podium finishers respectively of last month’s United States Grand Prix at the Circuit of the Americas in Austin, Texas can attest. In a podium celebration no F1 fan will soon forget, the drivers were fitted with special Pirelli F1 Champion cowboy hats from bespoke haberdashers Texas Hatters instead of the de rigueur Pirelli F1 Champion baseball style caps those who win, place and show usually receive during the podium celebration after a race.
‘The culture of the “Old West” permeates the New West Texas of today,” said Rafael Navarro III, Pirelli Tire North America’s VP of Communications and Media Relations. “The Pirelli Formula One team wanted to celebrate Texas style and hospitality as well as the inaugural COTA USGP, so a call was made to Texas Hatters in Austin to create a special cowboy style hat for the podium winners. The drivers loved it and so did the fans!”
In fact, the Pirelli F1 Champion Cowboy Hat has proven so popular with fans, Texas Hatters, the makers of the special hats have had to redesign the homepage on their website due to overwhelming interest in the design. The site now features a letter to fans of the new hats explaining that the design is only available through Pirelli for F1 Champions. However, Texas Hatters (http://www.texashatters.com/) is happy to make anyone their own custom hat based on the F1 design – or any other design – to bring out their inner cowboy or cowgirl.
Now, almost unexpectedly, Lewis Hamilton is a new symbol of the Texas gunslinger, replete with the black hat to prove it. They say the best race in the West – and there are millions of Texans and at least one lead-footed Englishman who agree.