As Formula One racing returns for the 2012 season, the series’ official tire supplier has upped the ante, partnering with race broadcaster SPEED and offering fans the opportunity to take part in track-level action and excitement with the Pirelli GP Challenge.
Newly added are expert predictions, post-race analyses and the option of players groups to bring the Formula One experience just a click away. Participants can keep track of their progress by visiting the website leader-board.
“The Pirelli GP Challenge is very positive way for us to connect with Pirelli tire dealers, end users and Formula One fans here in North America,” said Tom Gravalos, Vice-President of Marketing, Motorsport and Original Equipment at Pirelli Tire North America. “The 2011 Pirelli GP Challenge was a resounding success, and we have worked hard in the off-season to prepare an even more exciting game that allows anyone to be competitive right off the bat.”