Pirelli Tire North America closed out a very successful week at the 2011 Specialty Equipment Market Show (SEMA) at the Las Vegas Convention Center Friday.  The Italian tire company started the week off with a bang when it introduced the world’s first Formula 1-derived tire for the street – the P Zero Silver, and then brought in industry heavyweights Ken Block and Chip Foose as well as celebrities such as comedian Kevin Hart to educate, communicate and entertain the brand’s stakeholders, reinforcing Pirelli’s premium strategy and status as supplier to the world’s finest tuners and manufacturers.  Pirelli closed the week with several awards, including the coveted eBay Motors People’s Pick 2011 award for “Best Performance Tire” in the “Tuner” segment.

Pirelli’s ultra-high and high performance products were voted number 1 by eBay’s online survey of the most popular automotive aftermarket brands.  Pirelli once again claimed the top spot in the “Tuner” category, and was voted “Best Performance Tire”.  Over 3.4 million people participated in the survey this year, a significant increase over 2010’s 750,000 votes.

In addition to the eBay People’s Pick Award for Best Tuner Tire, Pirelli and its partners were also proud to receive numerous awards,  – most notably an Excellence in Design Award from the Ford Motor Company for Pirelli Partner Mobsteel and their designed and tuned Ford F-650 “Hollow Point”.

For over a century, Pirelli Tires have remained Original Equipment on the World’s Finest vehicles.  No other tire company on the floor of the world’s premier showcase for automotive specialty products and trade equaled Pirelli’s heritage of technologically innovative products or its successes on and off the racetrack.  Pirelli captured the attention of the attendees at this year’s SEMA Show in Las Vegas with an array of striking and exclusive vehicles that only Pirelli could align, including the Lamborghini Aventador, Maserati GTS, the Ferrari 458 Mansory, the Jeep Grand Cherokee SRT8, Jerry Magnuson’s Foose Roadster and the Ducati Diavel.

“We had a great show this year,” said Pirelli Tire North America’s Vice President of Media Communications Rafael Navarro, III.  “We told the story of the brand, our product portfolio and the new Pirelli P Zero Silver and set up significant business partnerships that will reap benefits for Pirelli stakeholders for years to come.

“We reinforced our position as the market leader for the tire category in this year’s show,” Navarro continued. ”We are also a leader in the global motorsport sector as tire supplier to series such as Formula 1, GP2, GP3 and the Pirelli World Challenge.”

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.  For more information please visit www.us.pirelli.com.