Pirelli’s premium strategy elevates brand at Sema 2011
Rome (Georgia)
- 04 Nov 2011 7:36 UTC
Pirelli Tire North America closed out a very successful week at the 2011 Specialty Equipment Market Show (SEMA) at the Las Vegas Convention Center Friday. The Italian tire company started the week off with a bang when it introduced the world’s first Formula 1-derived tire for the street – the ...>
