Pirelli – exclusive tire supplier to American driver Ken Block and the Monster World Rally Team – is ready for its close-up in the just-released viral video: DC Shoes: Ken Block’s Gymkhana FOUR: The Hollywood Megamercial. The fourth installment of Block’s wildly popular Gymkhana video franchise dropped on fans across the globe Tuesday; see it here: http://www.dcshoes.com/gym4.

With over 110 million views and counting (36 million of which involved Block’s piloting of a Pirelli-shod Ford in the Gymkhana THREE video series); Block’s popularity online and as a driver has never been higher.  The Gymkhana series is consistently awarded viral video top-ten status by industry insiders including YouTube, Advertising Age, and People (it has even won a Webby!)

“The concept of the “Hollywood Megamercial” was to revisit the high production style of Gymkhana TWO, but to take it to the next level,” said Block.  “We chose Universal Studios, California as the location for Gymkhana FOUR because it was one of the few places in the world where a fantasy playground could be created, thanks to all of the different ‘locations’ present throughout the studio.”

Using California’s Universal Studios as more than just a backdrop, KB and his team incorporated the sets of some of Hollywood’s most memorable movies including: Back to the Future, Jaws, Psycho, War of the Worlds, How the Grinch Stole Christmas and Bruce Almighty.

The car featured in Gymkhana FOUR is an all-new build, based on the architecture of the 2011 Ford Fiesta RS WRC built by M-Sport. Named the Hybrid Function Hoon Vehicle (H.F.H.V.) it was designed by Ken for competing in three distinct disciplines: gymkhana, RallyCross and stage rally.  For GYM4, the H.F.H.V. features Pirelli’s P Zero Trofeo tires.

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.  For more information please visit www.us.pirelli.com.