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Pirelli ready for 2011 Superbike World Championship

The 2011 Superbike World Championship season build-up reached another milestone today, with the official pre-season press conference taking place at the Portimao circuit in Portugal. Paolo Flammini (CEO) and Paolo Ciabatti (Superbike Director) represented the series organizers Infront Motor Sports, and Pirelli’s Giorgio Barbier represented the interests of the championship’s ...>

Pirelli Trades Road for code in upcoming driving game Dirt 3™ from Codemasters®

Pirelli and American driving phenom Ken Block have teamed up with video game company Codemasters® to bring the pavement pounding thrills of Gymkhana to the small screen in the new driving game DiRT 3™.  The introduction of Gymkhana Mode to the upcoming DiRT 3 video game brings the sport popularized ...>

Pirelli Partners with Renault Rally Trophies from 2011

Italian tire firm Pirelli has sealed a three-year agreement as exclusive supplier to all the prestigious one-make rally series organized by French manufacturer Renault, which will take place throughout several European continental countries in 2011. The partnership with the French manufacturer is Pirelli’s latest challenge, strengthening its presence in rallying ...>