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Pirelli marks highest in J.D. power and associates original equipment tire study in Performance/Sport Category

Pirelli scored highest in the Performance/Sport segment in this year’s Tire Satisfaction Index in the 2010 J.D. Power and Associates Tire Customer Satisfaction StudySM. Pirelli index score was 742 in the study, 38 points above the segment average of 704, an improvement over the 2009 result. The study which is ...>

World Rally Championship in Turkey host to first round of Pirelli Star Driver Competition for 2010

This weekend’s Rally of Turkey is round four of the 2010 FIA World Rally Championship and the first round of the Pirelli Star Driver program: a joint initiative between the Italian tire company and the FIA, the governing body of world motorsport. The rally has moved 435 miles north from ...>