New Prices Effective January 1, 2010

ROME, GA – Due to escalating raw material costs, Pirelli Tire LLC will increase prices up to 4.5% on all passenger and light truck tires- excluding P4/P5 touring lines . This price increase will be effective on January 1, 2010.

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets. For more information please visit www.us.pirelli.com.