Pirelli Tire clinched the top spot in three out of four online consumer surveys this week. Pirelli’s Scorpion Ice & Snow, the 210 Sottozero, and the Winter Carving tires were rated #1 by tire consumers according to an opt-in survey conducted by Tire Rack, one of the largest tire dealers in the United States and one of America’s leading performance products distributors (www.TireRack.com). 

Consumers and customers of the online retailer are asked to contribute their opinions to a tire survey that addresses twelve separate areas, including hydroplaning resistance, wet traction, cornering stability, dry traction, noise/comfort, steering response and other parameters such as light or heavy snow traction, ice traction and whether or not the customer would consider purchasing the tires again if given the opportunity.  The survey data is tabulated from the responses of customers and website visitors, with performance traits rated on a scale from “0″ to “10″, with “10″ considered superior. 

Scorpion Ice & SnowThe Pirelli Scorpion Ice & Snow tire is rated number one by TireRack.com’s online consumer tire survey in the Studless Ice & Snow LT (Light Truck) category.

Scorpion Ice & Snow placed 1st in survey in the Hydroplaning Resistance category; 1st in Wet Traction; 1st in Cornering Stability; 1st in Dry Traction; 1st in Steering Response; 1st in Ride Comfort; 1st in Noise Comfort, and 1st in Tread Wear.  The Scorpion Ice & Snow tire is specifically designed to enhance the low temperature performance of fast, luxury Sports Utility Vehicles, the Scorpion Ice & Snow is the ideal solution to ensure maximum mobility.  Like all Pirelli Scorpion products, safety and comfort are prioritized in the design and full control is assured even under the most demanding conditions.

210 Sottozero

The Pirelli Winter 210 Sottozero tire is also rated number one by TireRack.com’s online consumer tire survey, and competed in the Winter Passenger Category. 

The Winter 210 Sottozero placed 1st in survey in the Wet Hydroplaning Resistance category; 1st in Wet Traction, 1st in Dry Traction:  1st in Dry Cornering Stability; 1st in Dry Traction; 1st Ride Comfort; and tied for #1 in Noise Comfort.  Winter 210 Sottozero utilizes structural technology that places Pirelli amongst the leaders in the ultra high performance low profile tire segment. 

Pirelli’s Winter 210 Sottozero exhibits high speed stability, precise turn-in, and efficient grip under braking though the corners and under acceleration.  These are tangible qualities that elevate driving pleasure through an increased sense of security.  Winter Sottozero is also available in a run flat version, developed by Pirelli through its exclusive and innovative MIRS production technology. 

Winter Carving

The Pirelli Winter Carving studdable tire is rated number one by TireRack.com’s online consumer tire survey in the Studdable Winter Category. 

Pirelli’s Winter Carving placed 1st in survey in the Wet Hydroplaning Resistance category; 1st in Wet Traction, 1st in Ice Traction:  1st in Ride Comfort; 1st in Noise Comfort; and finished 1st in Treadwear.  Winter Carving utilizes structural technology that places Pirelli’s Winter Carving scored Superior or Excellent in every category. 

Pirelli’s Winter Carving is a new studdable tire benefiting from Pirelli’s rally experience and a prolonged testing program in Arctic conditions.  The Carving provides an innovative technical solution to the challenge of driving in the extremes of winter, always with increased safety as a priority.  The Winter Carving has an aggressive tread pattern designed to increase the effectiveness of the tire footprint, both on snow and ice. 

TireRack.com’s Tire Survey Results can be found at: www.TireRack.com/tires/surveyresults. 

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles, motorcycles and race cars for original equipment and replacement markets.  Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.  For more information please visit www.us.pirelli.com.