Forbes.com 11/15/04 Sex Sells By Susan Adams The Pirelli calendar is unique among corporate marketing tools. To be sure, women’s bodies in various states of undress are standard attention-getters for all manner of male-oriented products, from beer to screwdrivers. But no company or product has used sexy pictures exactly the ...>

More than 30 Percent of Wheels Wearing Italian Rubber ROME, Georgia, November 10, 2004 SEMA, the Specialty Equipment Market Association founded in 1963, represents the $29 billion specialty automotive industry of 5,727 member companies. It is the authoritative source for research, data, trends and market growth information for automakers and ...>

Las Vegas, Nevada, Nov. 2, 2004 Pirelli Tire North America and the Hip Hop Summit Action Network (HSAN) have teamed up to produce 15-second public service announcements (PSAs) with leading Hip Hop artists encouraging young people to register and get out to vote. The PSAs feature Snoop Dogg along with ...>