Automobile tuning is about individual style, emotion, passion and performance; words that have always been synonymous with Pirelli.
Tuning is for those who choose to be different; those who want to stand out and take their automobiles to the limits of performance and style.
Pirelli has a rich history of refined performance and style, so it is only fitting that it has chosen to partner with some of the most respected automobile tuners in the world.
Pirelli Partner Chip Foose is the youngest ever inductee into the Hot Rod Hall of Fame, is an automotive design icon, and television host of such popular programs as Overhaulin’ and Ultimate Car Build-Off. Chip owns Foose Design, an automotive and product design development company in Southern California and specializes in illustration, graphics, ideation model making, surfacing and complete construction of automobiles and automotive related products. These products are available to private individuals, television, film and automobile manufacturers.
See photos on our Flickr channel
Hooked On Driving (HOD) is a high performance driving program where customers are coached while driving their cars on many of America's finest road courses. As a proud Pirelli partner, HOD focuses on a safe, fun and family-oriented environment at the track, while allowing their customers to drive at a quicker pace than would be prudent on the public roads. HOD crews are able to coach the first-timer as well as the experienced track driver. With on-line registration, all you need to do is be sure your car is mechanically sound, register and show up!
Go Green Auto Rally (GGAR) provides the intelligent solution for sustainable driving. Our program will help you, your family or organization reduce fuel consumption, CO2 emissions and drive more safely while increasing driving enjoyment. We have developed a custom, tailor-made application that monitors and records dynamic data as the vehicle is driven (available for iPhone, Android and Microsoft PDA smartphones).
The popular online game is back - bigger and better than ever. With newly enhanced features such as Player’s Groups, Race Analysis, Sponsor Promotions, and much more, the site will bring you even closer to the Formula One™ experience. New prize categories and expert predictions will make this the best GP performance game portal on the internet. You now have until midnight Saturday to make your predictions, but don't wait, the earliest correct predictions wins, so play today!
For the motorsports aficionado! The North American GP Experience provides the heart-racing thrill of being inside a real Jordan F1™ race car, as a professional driver turns one to three laps around tracks across the United States. This is a totally insane experience, where lateral G forces can be as much as 4.5G. If you like going fast, going really fast, here is your experience of a lifetime!