3 years the number of years it takes to create an approved tire, from design to production
around 20 outdoor performances evaluated
around 15 indoor performances evaluated
Once the measurements have been taken, the tailor needs to find the right fabric. If it does not exist yet, it needs to be created, tried on and checked.
The research and development behind the approval of a Pirelli tire is similar to the care a tailor takes in creating custom-made clothing. It also requires thorough testing.
It also requires thorough testing. This takes time, an average of three years, compared with six months for a standard tire. This equates to 10 times more effort in development, amounting to experiments, tests, and 3D simulations conducted together with designers from the various car manufacturers.
Pirelli has been doing this for many years. In fact, it has long been established as one of the highest-level suppliers for cars and manufacturers at the top of the premium segment. Thanks to this collaborative work, the company has gained technological know-how that few can match.
An example is the creation of Run-Flat tires, initially developed specifically for BMW cars to give added peace of mind to drivers, which are now increasingly popular. This is how partnerships with car manufacturers take shape: the exchange of information, feedback, and cross-checks to customize products and turn them into the perfect package.