A MARKED TIRE
2-6 MONTHS THE NUMBER OF MONTHS IT TAKES TO MANUFACTURE A STANDARD TIRE
36 THE NUMBER OF CAR BRANDS WITH PIRELLI APPROVED TIRES
1300 THE NUMBER OF PIRELLI TIRE APPROVALS
In the end, what matters is the road - this is the ultimate measure.
It is where we see the outcome of more than three years of work Pirelli undertakes with car manufacturers. That is where the word “performance” takes shape, action, and significance.
The final stages of the approval process are industrialization and production, which take from three to six months. It is here that the product is launched in its final form. It is here that the interaction between the tire and the car is perfected, and it is here, finally, where the customized branding is made that guarantees its specific application to the car model it’s made for. This is the detail that makes all the difference!
Those who love performance know just how important tires are. So do car manufacturers, because there is no better-performing car than one that is fitted with tires made especially for that specific car.