Pirelli PZero - Design & Research
The PZero project is a transversal plan with a high-tech spirit, built between marketing and fashion, with strong roots in industrial design. In 2002 Pirelli signed a new brand, PZero, inspired by a tyre created in 1987. Today the collection has become a total look: clothing for men and women, shoes, handbags, watches, glasses, rubber boats and skis.

























