On the occasion of the VII Day of Research, an awards ceremony took place for the 2009 Award for Business Innovations won last June by Pirelli Tyre, together with Datalogic and Whirlpool Europe, in the ‘large corporations’ category “for the major contribution of innovation to business results, achieved through the integration of concepts and instruments of innovation into the daily activities of personnel at all levels of the organisation”.
 The awards scheme, launched by Confindustria (the Confederation of Italian Industry) in collaboration with APQI – Associazione Premio Qualità Italia (the Quality Award Association of Italy) and a number of experts of the sector, has as its objective to make known and diffuse organisational and strategic models oriented toward growth through innovation.

A new long distance tyre for the local Egyptian market for personal transport for tourism was unveiled in Cairo on 2 July. In the presence of the managers of the largest fleets of tourist vehicles in Egypt, and the major distributors of tyres in the country, Pirelli presented the FH65, its new tyre with directional tread for steering axles that can guarantee longer life with maximum comfort and handling. 

Compared to previous solutions, this new product has a more innovative structure in terms of both performance and safety. The tread is a product of the new dual layer technology that associates two types of mix: the outer layer favours wear and stress-resistance, while the  low hysteresis inner layer reduces heat generation and helps the shoulder resist lacerations. A new tread that increases safety and improves driving comfort, elements that further recommend this tyre to tourism companies.