Pirelli is among the first Italian companies to sign an Equal Opportunity Statement in the workplace. Last October 5th, institutions and companies met in Milan at the premises of Assolombarda and attended the presentation of the “Statement of Equal Opportunity in the workplace”, a declaration of intent aimed at promoting corporate culture and human resource policies without any forms of prejudice and discrimination, helping appreciate talents in all of its diversities.
Promoted by Sodalitas Foundation, AIAF (Italian Association of family-based companies), AIDDA (Association of Women Entrepreneurs), Impronta Etica, UCID (Christian Union of Business Executives) and the Ufficio Nazionale Consigliera di Parità, supported by the Ministry of Labour, Health and Social Policy and the Ministry of Equal Opportunities, the Statement provides a reference framework of values to help guide member companies and, rather than providing detailed prescriptions, it only requires a few commitments based on principles and key elements regarding effective policy change programmes, tried out successfully by companies involved many years in the sector.
Pirelli has always considered equal opportunities and has helped formulate  the Statement and is among sixteen Italian companies that have voluntarily signed the document; other companies include Abb, Bpm, Bracco, IBM, Nestle, L’Oréal Italy and Unipol.

For more information: http://www.pirelli.com/web/sustainability/stakeholders/human_resources/default3.page#gestione_diversita?utm_source=it.pirelli.com&utm_medium=sustainability

Pirelli’s Cinturato family tyres (recognised by major European certifying institutions as the most ecological and safest tyre range available in the market) and the P Zero family (which is proven to be the preferred for high performance sports cars) have become the most popular tyres among the stands of the most prestigious automobile companies, fitted on the most awaited models of the 63^rd Frankfurt International Motor Show.
The two supercars of the Frankfurt International Motor Show, the new Ferrari 458 Italia and the McLaren MP4 12 C, were both displayed with P Zero tyres, the most ultra high performance tyres of the entire range.
The flagship models of the Maserati racing (Quattroporte, Granturismo and Grancabrio ) were also fitted with Pirelli P Zero tyres, as well as the Lamborghini Murcielago, Gallardo and Gallardo Spider; Aston Martin V12 Vantage, Lotus Evora, Bentley CTC, SuperSport, GT Speed, and the new Mulsanne.
Furthermore, the Swedish Volvo and Saab displayed in the Motor Show were fitted with P Zero Rosso tyres: Volvo XC 60, Volvo S80 Executive and Saab 9-3X have chosen the PZero Ultra High Performance version, which combines sport with an extraordinary acoustic comfort thanks to their new tread design.
Scorpion Zero Asimmetrico tyres have also made their appearance in the International Motor Show; they will be fitted on the Volvo XC 70 and XC 60”R design”.
Green performance and safety are the two keywords for modern motor vehicles, where Cinturato P6 and P7 are the leading ranges, recognised as the best tyres by Dekra (a major independent certifying institution of the car industry) and by TÜV (the German certifying institution), for their low environmental impact and safety. Moreover, Cinturato P7 has been chosen as original equipment by Audi (A4, A4 Allroad, A5), Mercedes (E Class, S Class), Alfa Romeo (the new 147), BMW (X1, Series 1, Series 3) and Volvo (S80, V70), and for the latest and most prestigious models of class E, some of which are also exhibited in the Frankfurt International Motor Show.

The most prestigious prize at  the 2009 edition of the China tyre Enterprise Summit went to the Cinturato P7, voted “The Best New Tyre of the Year”. And the high performing P Zero tyre won the title of “The Best Ultra-High Performance Tyre”, thanks to its excellent performance compared to that of its competitors.  The centre of the debate of the summit, focussed on ecosustainability, energy saving and environmental protection,  was the search for new eco-compatible materials, and the introduction of new and increasingly green tyre and technologies.

Winning two such important prices demonstrates how the world of industry appreciates the policies of safety and respect for the environment that Pirelli has pursued in recent years, and which it continues to believe in, always combining respect for the environment and high performance.