Cinturato P7, the first ecological tyre for high performance vehicles launched by Pirelli last April, has won the title 2010 Tyre of the Year in Spain. The decision was made by an award jury organised by the magazine Neumáticos y Mecánica Rápida composed of specialists, distributors and specialised journalists who elected it the winner, preferring it to another eight candidates made by the most prestigious brands on the market.
“Cinturato P7 embodies the new spirit of Pirelli”, declared the general director of Pirelli Spain and Portugal. “A spirit in which performance and respect for the environment have the same importance, which marks a change in our brand positioning and our way of seeing the business. This award, which for us is a very important recognition of the quality of our product, strengthens our conviction that the direction we have taken the right one”.

Pirelli confirms and improves its leadership in sustainability. The ‘2010 Sustainability Yearbook’ not only places Pirelli as ‘Sector Leader’ and ‘Gold Class Company’ in the ‘Autoparts and Tyres’ sector for the third year in a row, but also awards the company, for the first time, the title of  ‘Sector Mover’ thanks to further significant growth in terms of sustainable performance. Pirelli has thus obtained all three of the prestigious top titles, confirming its leadership in sustainability in its industry both at worldwide level and in Italy.
Edited by SAM Group, the Swiss Asset Manager responsible for the evaluations for admission to the Dow Jones sustainability indices, and by PriceWaterhouseCoopers, the ‘Sustainability Yearbook’ is considered the most complete and authoritative publication in the world on trends and corporate performance in terms of sustainability.

Go to Sustainability Yearbook 2010

Since December, Pirelli & C. has been in the ethical finance index ECPI Ethical Index EMU, the classification by E. Capital Partners (ECPI), the rating company leader in socially responsible investments (SRI).
The index includes the 150 companies of greater capitalisation of the EMU market (Economic and Monetary Union), who have been found to be leaders of sustainability as a result of the screening, conducted in line with the parameters of ESG (Environmental, Social, Governance), for the assessment of environmental risk, social impact and Corporate Governance structure.
Subjected to the screening, Pirelli was inserted in the ECPI Ethical Index EMU as well as in the investable universe of the ECPI Ethical Index Global and the ECPI Ethical Index Euro.

Rating and ECPI Indices also appear on the Italian Stock Exchange site, ethical finance section: http://www.borsaitaliana.itspeciali/finanza-etica/case-history/casehistory/ecpi.htm