Innovation Management Tools

The Pirelli Group has always been on the cutting edge of process and product innovation. In the area of human resources, projects to promote innovation amongst employees have also been pursued over the years.

Two major projects were launched in the industrial and commercial sectors during 2008 to stimulate the search for innovative ideas and solutions in different ways at all levels to improve the performance of the Company and/or its individual departments and/or the products and services that it develops.

  • COMMERCIAL SECTOR - In September 2008 a competition named “Marketing Innovation Challenge” was launched in the Sales&Marketing departments of all countries in order to select and develop the best proposals for innovative strategies to approach new international markets and new procedures for managing relations with customers, partners and stakeholders. All the proposals were collected at the end of 2008, and the best will be chosen in the first few months of 2009. The winning projects will be allocated a large budget for implementation; their effectiveness will be directly monitored in 2009 by the Commercial Department.
  • INDUSTRIAL SECTOR: “Passion in Operation” is the slogan accompanying introduction of the new production model in the Pirelli world (PMS - Pirelli Manufacturing System), which aims to standardise the approach to both continuous improvement and quality through the sharing of a common language and standard methods. Twenty factories worldwide have joined the PMS programme since its inception in 2008.

The Pirelli Manufacturing System is focused on safety, quality, people and costs. Action taken under the PMS is based on the philosophy of continuous improvement, which pursues efficiency through the principles and tools of Lean Manufacturing, including “5S activation groups” (5S= Seiri, Seiton, Seiso, Seiketsu and Shitsuke - Japanese words that can be translated as select, organise, shine, standardise and support), kaizen activities and mapping the value flow.

It aims to eliminate waste, maintain a clean environment and stimulate the daily pursuit of efficiency and quality.

The particularly active and “energising” methods used to involve all those who work in the areas implementing the “5S” facilitate and promote the generation of new ideas and improvement actions.