Customers

Customers

Types of Group Customers

The types of customers vary greatly from one business unit to the next.

The Tyre Sector serves the following categories of customer:

  • “Original Equipment” which includes the leading international makers of cars, motorcycles, scooters, commercial vehicles (light, medium and heavy), buses and agricultural machinery;
  • “Replacements” which includes a total of about 15 distribution channels (for car, truck and motorcycle tyres), and whose importance differs from country to country.

The Real Estate Sector is comprised by:

  • “Investment & Fund Management”, whose customers are funds and property holding companies and non-performing loans, in which Pirelli & C Real Estate generally has qualified minority shareholdings;
  • “Service companies”, whose customer include, in addition to third parties, funds and property holding companies and non-performing loans managed by the Asset Management departments of Pirelli & C. Real Estate, which are also served by the franchising network.

Customers of Pirelli Broadband Solutions can be divided into the following categories:

  • added value retails;
  • system integrators;
  • telecommunication operators;
  • distributors.

The companies owned by Pirelli & C. Ambiente have the following categories of customer:

  • Customers in the Renewable Energy sector, i.e. companies that convert solid urban waste to energy;
  • Customers in the Site Remediation sector, i.e. companies - mainly in the Group and other closely affiliated companies - that assess, plan and manage the demolition and decontamination of buildings and/or lands;
  • Customers in the Solar Utility sector, i.e. national electricity grid operator to which Solar Utility sells the electric power produced by photovoltaic plants.

Customers of Pirelli Eco Technology, i.e. companies that operate in public transport, freight transport, waste collection, the mining sector and construction. Pirelli Eco Technology also operates through partners that are licensees of its Gecam™ technology and operate independently in Italy. In addition to receiving royalties on its licensee’s sales, the company also indirectly performs the technical and marketing activities connected with the product.

The following table shows the breakdown of Group sales by geographical area:

Breakdown of sales by geographical area

Group Policies

Customer orientation - a key aspect of the Values and Ethical Code of the Group - presumes that Pirelli has a constant and ongoing commitment in terms of:

  • comprehension of the market context in which the Group operates;
  • consideration of the impact of the Group’s actions and behaviour on the customer;
  • exploiting every opportunity in doing business to satisfy the customer’s needs.

These principles are set out explicitly in Articles 2 and 4 of the Pirelli Ethical Code. The relevant excerpts are given as follows. “The Company:

  • “pursues market excellence and competitiveness, offering customers a quality of service that effectively meets their requirements” (Article 2 of the Ethical Code - Aims and Values);
  • “bases the excellence of the Group’s products and services on customer service and the readiness to meet customer needs. The aim is to offer immediate, thoroughgoing and competent responses, tailored to the needs of customers, and in keeping with the spirit of legality, courtesy and cooperation” (Article 4 of the Ethical Code - Customers).

The Company’s commitments to the customer described above are similarly made explicit in the General Conditions of Supply applied by Group companies.

Focus on Pirelli Tyre

The wide variety of Group customers entails many different methods for dialogue and interaction between the customers and the various businesses. As in 2007, we have decided to focus again in 2008 on relations between the Tyre Sector and its customers, partly so that a year-on-year comparison of performance can be made.

Dialogue and interaction

The relationship is managed principally through two channels:

  • the local sales organisation, which has direct contact with customers and, by using the Sales Force Automation (SFA) information management system, can process and respond on-site to all customer information requirements;
  • the Contact Centre, which handles provides both informational assistance or order management (inbound) and telemarketing (outbound).

The existing monitoring systems generate reports that can be used to evaluate efficiency, effectiveness and level of customer satisfaction:

  1. KPI Contact Centre monthly reports: quantitative measurement of the principal customer service parameters to aid the analysis of offered service levels.
  2. WMT (Workflow Management Tool), which is an application that permits mapping of all requests originating from the marketing to obtain both quantitative (number of requests by subject area and requestor, response times, etc.) and qualitative (response method) analysis designed to improve service and enhance customer care.
  3. Dealer Satisfaction Surveys, which are periodic surveys of satisfaction ranked on a scale of from one to five, conducted in the form of interviews with native language operators, anonymous surveys, and web based questionnaires.

The following table shows the results of the surveys for the last three years:

Satisfaction level

 

2008

2007

2006

Number of countries involved

11

11

13

Overall satisfaction level (1-5)

3.96

4

3.96

Numerous surveys have been conducted by important newspapers and specialised organisations to determine end customer preferences and satisfaction. Pirelli enjoyed particularly enviable results for 2008: in the Original Equipment Tire Customer Satisfaction Study 2008, an annual survey conducted by the California research institute J.D. Power and Associates that measures car driver satisfaction on original equipment tyres during the first two years after car purchase, Pirelli’s score was more than 22 points above the sector average.

For the readers of SportAuto, a leading German magazine in the sports car sector, Pirelli is the top brand for “sportsmanship and emotion”. This is what was reported in the survey that the specialised publication conducts every year amongst its readers to get their opinions and reward the brand that satisfied them the most.

For the third year in a row, Pirelli won in the “Best Brand” tyre category, the most popular competition for readers of Auto Illustrierte, a prestigious independent car magazine published in Switzerland.

Dialogue with the Company is assured by a Contact available to customers on the Pirelli Tyre website for any questions or requests they might have.

Focus on quality: certifications

The focus placed on quality by Pirelli Tyre, both as manufacturer and supplier, is demonstrated by the certifications it has received, which comply with international standard and address aspects regarding processes, products and services. In particular:

ISO 9001

The Group Quality Management System, set up in 1970, has gradually been introduced to all the plants. The Pirelli quality system has been ISO 9001 certified since 1993. All of its factories are certified in accordance with the most recent version of this standard.

ISO/TS 16949

To meet the requirements of car makers, the Group obtained certification for its quality management system under the ISO/TS 16949 standard in 1999, and has since maintained its certification in compliance with the current version of that standard. All plants that supply car makers have obtained this certification.

ISO/IEC 17025

In 1993 the Pirelli Group Materials and Products and Outdoor Experimentation Lab implemented a quality management system that is accredited under the ISO/IEC 17025 standard. This quality management system is maintained in accordance with the current standard.

Pirelli’s car tyres are an excellent example of the Company’s focus on quality, which is confirmed by its pre-eminence in a large number of product tests, and also ensured by the Company’s close links with highly prestigious partners (famous car makers, specialist magazines, driving schools, etc.) for product development and experimentation.

European Regulation no. 1907/2006 (REACh)

In certification of the compliance of chemical products pursuant to European regulations to protect worker health and the environment, the Group has recently implemented all measures necessary to comply with REACh requirements. Pursuant to these requirements, Pirelli does not produce or does not directly import chemical substances from non-EU countries, constantly controls the chemical substance registration processes implemented by its suppliers, verifies their certification and requests continual updates in accordance as necessary to carry on its business.

Dimensione economica interno 2.jpg

Bollate Italy. Car Tyre Factory.

Product eco-sustainability: Green Performance Strategy

Over the next few years, the efforts of the Pirelli Tyre R&D Department will be increasingly focused on the development of innovative performance products capable of anticipating market demand, particularly in all businesses connected with the definition or development of technologies and “green products” that are compatible with the new environmental standards.

This will particularly involve new ecological materials, first and foremost silica from rice chaff, which offer both environmental and cost benefits. The development of “green performance” products is planned for various segments, reinforcing its current leadership especially in the premium segment. In particular the new Cinturato P7 tyre, which will be presented next April, represents the green revolution that adopts the tradition of performance.

Pirelli is increasingly focused on ecology and road safety, i.e. sustainable mobility. This process began some time ago and, not by accident, it has had solid roots in the Group’s passion for innovation for more than 130 years (when it became a benchmark for the automotive industry) and in a Research & Development Department that boasts five centres of excellence located around the world (in Italy, Germany, Brazil, United States and United Kingdom), about one thousand professionals and the highest annual investment as a percentage of sales in the entire tyre industry.

All of the Group’s efforts are being focused on green performance. It will soon be ready to introduce many innovations that will change the history of the entire industry, just as it did with the radial ply tyre in the 1950’s or the low-profile tyre in the 1970’s. These innovations reflect a global, integrated ecological approach: from ever-more ecological tyres in all segments to the use of new materials that are not derived from petroleum; from integrated solutions for the automotive industry to production processes that are less and less harmful to the environment (or more and more friendly to it). In other words: ecology applied to the whole production chain, from tyre manufacturing solutions to the final product.

Green performance in a tyre means reducing fuel consumption and harmful emissions, higher mileage, the use of environmentally compatible materials and improved performance under dry and wet conditions.

Exploiting its acquired know-how, Pirelli will continue developing cutting-edge products to realise green performance. At the end of the three-year period, the impact of the “green” component in Europe will represent more than two-thirds of all sales in the replacement and original equipment channels.

This means that at the end of the three-year period, the impact of the “green” component on Group revenues is expected to increase to about 40% of the total, compared with about 20% now.

The family of Cinturato tyres, launched last year in the P4 and P6 versions dedicated to small and mid-size cars, points in that direction. The Cinturato P7 tyre, developed for top-end cars, consolidates Pirelli’s position on this path and puts it once again on the cutting edge with a tyre that exalts the characteristics of the P4 and P6 and launches a challenge that has never been attempted before in the automotive world: to simultaneously offer performance and environmental compatibility without sacrificing anything, from driving pleasure to safety, while reducing fuel consumption and harmful emissions.

Consumer safety: product innovation and institutional campaigns

The Group has always pursued product innovation to improve quality and safety for the end consumer. To achieve this, Pirelli Tyre relies in part on its close ties with the leading car makers in a segment that is particularly scrupulous and demanding in terms of safety: the ultra high performance market.

To cite a few examples, customer safety is part of the DNA of the following products:

  • The New Pirelli Cinturato, whose innovation combines driver safety and reduced environmental impact. The New Cinturato is discussed in detail in the section “Environmental Dimension,” to which the reader is referred for further information.
  • K-PRESSURE OPTIC™, an innovative, intuitive and immediate safety device based on sensors installed in place of the tyre valve cap, capable of clearly showing whether tyre pressure is correct or below the danger level, without the need for additional devices. All you have to do is walk around the car and look at the colour of the valve cap: if pressure has been lost, the device immediately shuts the tyre valve and turns red. The sensor turns white again only after the tyre has been brought back to the right pressure.
  • Self-supporting or Run Flat tyres, which provide greater vehicle control in emergency conditions and allow continued safe driving even during a rapid loss of tyre pressure. Mobility is guaranteed by the self-supporting fabrication process, which involves inserting elastomeric reinforcements in the sidewalls, thus rendering the structure self-supporting. In other words, when pressure is lost, it supports vertical loads and the horizontal and transversal stresses from the vehicle, allowing the driver to reach the nearest service station safely.
  • New generation winter tyres like the new Winter Sottozero Serie II introduced in June 2008. This is the ideal tyre for safe driving in the most critical winter conditions, suitable for all sedans and high-performance supercars to offer maximum mobility during autumn and winter months.
  • New concept tyres like the Pzero that, thanks to its special tread compound, offers the extreme performance of a warm tyre from a “cold” start. This permits immediate driving pleasure and raises the safety standards for limit, straight-line and corner braking, in wet and dry conditions, at all speeds achievable on the road and track.
  • WINTEC, the first winter tyre for motorcycles and scooters. Wintec is an innovative technology developed to help motorcyclists deal with the problem of seasonal weather conditions. It embodies a new concept of mobility, by extending traditional demands of safety and road hold in cold and/or wet conditions. Starting from the classic limits of motorcycle and scooter use and working on the constraints imposed by seasonal weather, this tyre guarantees a higher level of safety and makes it possible to use motorcycles and scooters even during the winter. Wintec was created on the basis of a detailed analysis of the technical, economic and environmental context, while also exploiting synergies with other Company business units that had already developed similar products. The identified technical solution was applied to scooters so that they could be used any day of the year, even in severe weather conditions, with a significant improvement in safety margins. With the first cold tyre for motorcycles and scooters, Pirelli makes it possible to extend the usage season and helps solve the problem of safe mobility in large cities. WINTEC
  • Cyber™Tyre Lean System, the first TPMS (Tyre Pressure Monitoring System) device capable of measuring pressure, temperature, the average load on each wheel and the number of rotations of the tyre, and of sending the vehicle’s data directly to the vehicle’s onboard computer via radio. Cyber Tyre Lean is an ecological device that, thanks to a technology patented by Pirelli, is self-powered through the energy released by the tyre’s mechanical vibrations as it rotates.
  • Cyber™Tyre System, a truly “intelligent tyre” that can not only provide real time data about tyre pressure but also read the road and interface directly with the systems that control the wheel’s dynamics, providing the other electronic systems installed on the car with additional information for safe driving. The tyre itself will function as an electronic “sensor”, interacting with other devices like ABS and ESP, to provide real-time information such as the used and potential friction coefficient, the forces of contact between the tyre and the road, making it possible to maintain maximum, safe control of the car.

Finally, mention must be made of the Group’s commitment to increasing driver attention to comparisons of tyres - and thus his or her own safety - through dedicated institutional campaigns like “Tyre Life”.

Tyre Life is an international initiative that rewards consumers who decide to buy Pirelli tyres, by offering them a series of important benefits. In case of tyre puncture caused by nails or other objects, damage caused by impact against a sidewalk or by fire, Tyre Life replaces the tyre without limits within 24 months after the date of purchase. Tyre Life also pays for the cost of installation and balancing for replacement of the damaged tyre. A customer who installs Pirelli tyres can relax: he or she will be contacted before the scheduled deadlines for free inspection of tyre condition, so that he can always travel in absolute safety. This programme is valid in Italy, Spain, Switzerland, Austria, Greece, Germany, Poland, Czech Republic, Turkey and Belgium.

Of particular note is the role played by Pirelli Tyre in ETRMA. Its Chairman is the General Manager and CEO of Pirelli Tyre, who was responsible for the signing of the European Road Safety Charter.

Quality, Safety, Eco-sustainability: Awards:

Pirelli Tyre won the “Tire Technology International Award 2009” for the “creation of innovative materials” and “innovative environmental benefits,” and was elected “Tire Maker of the Year”.

The Company was also recognised as the best producer of tyres of the year in China, at the China Auto Service Golden Finger Awards.

Pirelli’s focus on quality is confirmed by its pre-eminence in a large number of product tests, and also ensured by the Company’s close links with highly prestigious partners (car makers, specialist magazines, driving schools, etc.) for product development and experimentation.

The following charts illustrate the excellent results achieved by Pirelli in 2008 in numerous product tests on summer tyres, winter tyres and motorcycle tyres, performed by leading specialist magazines.

RESULTS ACHIEVED BY SUMMER TYRES

Magazine

Issue

Tested
pattern

Size

Test vehicle

Final Result

Comments

Autozeitung

mar-2008

PZero

225/45 R 17 Y

VW Golf

TEST WINNER

Whether by wet conditions or by dry ground the italian can't shock for nothing. Thanks to its high performance nearly in all fields it's a worthy winner

Sport auto

apr-2008

PZero

F 235/35 ZR 19 (Y)

R 295/30 ZR 19 (Y)

Porsche 911S Techart

TEST WINNER

Very
Recommendable

Very balanced handling performance on wet and dry ground. Very precise steering behaviour. Braking and aquaplanning performances at top level

POWERCAT

apr-2008

PZero

F 235/35ZR19 (Y)

R 255/30ZR19 (Y)

Mercedes C63 AMG

TEST WINNER

The Pirelli PZERO (19 inch) is the Top Performer. Outclass Performance on dry ground and highest level on wet track

F 235/40ZR18 (Y)

R 255/35ZR18 (Y)

Very Recommendable 3rd position out of 8

The "little" Pirelli convinces on dry ground, weaknesses on wet lateral aquaplanning performances.

Auto Zeitung

"Tuning Spezial"

apr-2008

PZero

225/30 ZR 20 (Y)

Audi S5

TEST WINNER

Excellent handling and best braking performance on dry ground. Precise driving behaviour and a very high grip level also on wet

Auti Bind

lug-2008

PZero

225/40 R 18 Y

Mercedes C-Class

TEST WINNER

Top-quality tyre with sporty and dynamic handling-characteristics and convincing cornering grip; the shortest braking-distance on wet and dry ground.

Auto Express

ago-2008

PZero

225/45 R 17 Y

VW Golf

TEST WINNER

What's required for a strong performance in the wet normally counts against a tyre in dry conditions, and viceversa, but the Pirelli bucks the trend and, unlike most of its competitors here, is superb whatever the weather.

Adac motorwelt

mar/apr-08

Cinturato P4

175/65 R 14 T

Ford Fiesta

TEST WINNER

Very
Recommendable

Very well balanced tyre; very good notes in the most relevant fields; the tyre with the best score on treadwear

Auto Club Europa

apr-2008

Cinturato P4

175/65 R 14 T

Ford Fiesta

TEST WINNER

-

Que Choisir

CONSUMER MAGAZINES

mar/apr-08

Cinturato P4

175/65 R 14 T

Ford Fiesta

TEST WINNER

Very
Recommendable

-

P6

195/65 R 15 V

VW Golf

Good

2th place
out of 19

-

ADAC motorwelt

mar-08

P6

195/65 R 15 V

VW Golf

TEST WINNER

Very
Recommendable

Very well balanced tyre; very good notes in the most relevant fields.

RESULTS ACHIEVED BY SUMMER TYRES

Magazine

Issue

Tested
pattern

Size

Test vehicle

Final Result

Comments

Gute Fahrt

mar-2008

P7

205/55 R 16 V

VW Passat

TEST WINNER

Very good

The best for the well balanced and comfortable performance absolving all the braking and handling requests.Good in aquaplanning and rolling resistance.

Auto Bild sportscars

apr-2008

PZero Nero

215/45 R 17 Y

Opel Corsa

Recommendable 3rd place
out of 11

Balanced and safe driving behaviour on wet pist, short braking distance on wet and dry ground and good aquaplaning performance

Auto Bild

TUNING

apr-2008

PZero Nero

215/45 R 17 Y

VW Polo

Exemplary

3rd position
out of 10

-Convincing All-rounder with good steering precision and a dynamic driving behaviour on wet and dry, short braking distance on wet

Auto Bild

mar-2008

PZero Nero

225/45 R 17 Y

Mercedes C-Class

Good 5th place

out of 17

-Dynamic - sportive driving behaviour with good lateral grip on wet ground, short braking distance on wet and dry ground and a silent behaviour

pro mobil

mag-2008

Chrono Camper

215/70 R 15 CP/C

-

Good

5th place
out of 8

-High steering precision, good behaviour by aquaplanning, low rolling resistance.Weaknesses on dry ground.

Auto Bild

ago-2008

P2500 4S

195/65 R 15 H

VW Golf

Satisfactory

7th place
out of 8

Balanced and safe driving chcracteristics with a stable lateral grip and a safe driving on wet and dry ground. Limited performance by snowy ground with a moderate traction and a long braking distance by wet.

which?

mar-2008

P6/P7/
Cinturato
P4/PZero Nero/P3000 Energy

155/70R13 T 165/70R14 T 175/65R14 T 185/60R14 H 195/65R15 V 205/55R16 V 225/45R17 Y

-

TEST WINNER

6 best buy's
out of 7 test

The best brand together with Continental; 6 size best buy's out of 7; 4 times with a better score against the main competitor

L'argus

mar-2008

Scorpion Zero Asimmetrico

235/65 R 17 V

Land Rover Freelander

TEST WINNER

The best in wet and dry braking distance; excellent performance in handling and comfort behaviour

Consumer Reports

nov-2008

Scorpion ATR

P265/70 R 17

Chevrolet Silverado

TEST WINNER

the best among all terrain tires, based primarily on impressive grip in dry and wet conditions”

auto motor sport

ago-08

Scorpion Zero Asimmetrico

255/55 R 18

Mercedes ML

Recommendable 6th place

out of 7

Very good handling performances, good confort. Relativ long braking distance by dry conditions; moderate performance when aquaplanning, high rolling resistance.

RESULTS ACHIEVED BY WINTER TYRES

Magazine

Issue

Tested
pattern

Size

Test vehicle

Final Result

Comments

Auto Bild

set-2008

Winter Sottozero Serie II

225/45R17 H

Mercedes C-Class

EXEMPLARY

3rd place
out of 10

Convincing performance on snowy track, sporty dymanic driving characteristics in any atmosferic conditions. Slightly long braking distance.

auto motor sport

set-2008

Winter Sottozero Serie II

225/55R16 H

Mercedes C-Class

VERY RECOMMENDABLE

3rd place out of 10

Top driving behaviour, very good traction and the best braking performance by snow, good on wet track, low rolling resistance.Modest confort, noisy.

POWERCAT

ott-2008

Winter Sottozero Serie II

225/45R17 V

BMW 330i

VERY RECOMMENDABLE

3rd place
out of 9

The best on wet ground, strong in dry conditions, only ordinary on snow

Auto Bild sportscar

nov-2008

Winter Sottozero Serie II

215/45R17 H/V

Opel Corsa

TEST WINNER

Exemplary

Top winter tyre with exemplary driving characteristics and the best traction on snowy ground. Very good safety level when aquaplaning and a dynamic and safe handling behaviour on wet ground. Slightly high noise level.

Sport Auto

nov-2008

Winter Sottozero Serie II

245/40R18 V

Audi TT

RECOMMENDABLE

4th place
out of 6

Extremely definite steering behaviour and a very good driving stability on dry. Very good traction on snow. Low grip level on wet ground and very difficult driving behaviour. Ordinary performance when aquaplanning.

ADAC motorwelt

set-2008

Winter Snowcontrol

195/65R15 T

VW Golf

VERY RECOMMENDABLE

3rd place
out of 19

Very well balanced tyre, good on wet and snowy ground, relativ low fuel consumption.

ADAC motorwelt

set-2008

Winter Snowcontrol

175/65R14 T

Ford Fiesta

RECOMMENDABLE

8th place
out of 21

Good on snowy ground, low fuel consumption. Slightly weak on wet ground.

Auto Zeitund

ott-2008

Winter Snowcontrol

185/60R14 T

Skoda Fabia

VERY RECOMMENDABLE

5th place
out of 11

The very balanced and sporty performance gets to the Pirelli our recommendation.

Auto Bind allrad

nov-2008

Scorpion Ice & Snow

255/55R18 T/V/W

VW Touareg

GOOD

4th place
out of 8

Balanced sporty driving behaviour by dry conditions, very good on snowy ground.

RESULTS ACHIEVED BY MOTORCYCLE TYRES

Brand

Tested

Pattern

Final Result

Competitors

Comment

Magazine

Issue

Pirelli

Diablo Rosso

Sport Tire Test Winner

Mich Pilot Power, Metzeler Sportec M3, Continenal Sport Attack, Bridge BT016, Dun Qualifier

Impressed by the uniformity of this tire, very precise and not heavy feeling. Faired also the difference in braking, with no tendency to stand-up. Offers greater accuracy and improved power control.

Moto Revue

May-08

Pirelli

Diablo

Strada

1st Place - Sport Touring Tire

Mich Pilot Road 2, Metzeler Roadtec Z6, Dun Sportmax Roadsmart, Conti Road Attack, Bridgee Battlax BT021, Avon Storm

Least abrasion in the test and has worked better in this test. Balanced and extremely handy Sport-tour tires with stability in all conditions. Presented good precision in the curves and no problem on wet roads.

Motorrad & Reisen

Sept / Oct-08

Pirelli

Scorpion

MX 454

4-out-of-4 Traction, Rigidity

Dunlop K739, Kenda K775, Kyoto, Vee Rubber VRM 229

Braking security, great angular feeling, and resistant to wear on hard surfaces

Moto Crampons

Jun-08

Pirelli

Diablo

Strada

Sport Touring Tire Test Winner

Dun Roadsmart 3CT, Max Supermaxx M6029, Mich Pilot Road 2, Metz Roadtec Z6, Cont ContiRoad Attack, Bridge BT

021, Avon Storm ST

They feel like dedicated sportbike tyres....better than the bike will allow. There’s loads of grip and turns quickly and accurately. On the brakes, midcorner stability, under acceleration and flat out – they perform perfectly. You can ride much harder, if you choose to, than any of the other tyres tested would allow. Outstanding sporting potential.

Bike

Jul-08

Pirelli

Diablo

Rosso

Sportbike Tire Test Winner Summer

Dun Qualifier D109, Cont ContiSport Attack, Metz Sportec M3, Mich Pilot Road 2CT, Avon Viper Sport, Max Supermaxx Sport, Bridge BT 016

They hold the line when turning-in at whatever speed and even on the throttle with minimal movement from the rear. They were quick-steering, accurate, good on the brakes, stable midcorner. Like you have written with a pencil all week, then you sharpen it: they’re just that bit sharper than the rest.

Bike

Jul-08

Pirelli

Diablo

Strada

Sport Touring Tire Test Winner

Dun Roadsmart, Bridge BT021, Mich Pilot Road II, Pir Diablo Strada

The Diablo Strada underlines the broad area of application of high level, modern sport touring tyres. In lateral acceleration, braking and acceleration potential is above the competition. A superb tyre.

PS

Apr-08

Pirelli

Diablo

Rosso

Sportbike Tire Test Winner Winter

Dun Qualifier D209, Met Sportec M3, Bridge BT016, Avon Viper Sport, Cont ContiSport Attack

The winning Supersport tire is the Diablo Rosso, while costing more than most rivals, the confidence and feedback they give is worth the premium. They let you get on the power early and turn-in quickly with confidence.

Bike

Nov-08

Metzeler

MC6

4-out-of-4 Traction

Dun K739, Kenda K775, Kyoto, Vee Rubber VRM 229

Versatility on different terrains, ideal wear, good grip and endurance characteristics.

Moto Crampons

Jun-08

Metzeler

Sportec M3

Best
Hypersport

Mich Pilot Power 2CT, Diablo Rosso, Cont Sport Attack, Bridge BT016, Dun Qualifier RR

Quickest and best performance on dry. Surgical precision and stability accelerating out of curves.

Moto Journal

Jul-08

Metzeler

Sportec M3

Sport Tire Test Winner

Mich Pilot Power 2CT, Pir Diablo Rosso, Cont Sport Attack, Bridge BT016, Dun Qualifier RR

A true joy to ride on. Razor-sharp steering and blessed with very good cornering stability.

Motorrad

Dec-08

Metzeler

Roadtec Z6

Sport Touring Tire Test Winner

Dun Roadsmart, Bridge BT021, Mich Pilot Road II, Pir Diablo Strada

A good friend in testing sport touring tyres which consists of a lot of good competition. Unbelievable what is possible with sport touring tyres nowadays. In the everyday category the Z6 doesn´t expose itself. Easy cornering with new tyres, gives trust in it´s capabilities, not hectic at any time. Is always there when needed and it´s very fast! Not only for a short time which leads to overheating, no it keeps going and going. Is it becouse of the microstruxture in the compound or the multi radius contour? Doesn´t matter, it works. Great tyre.

PS

Apr-08

For more details on the principal awards and recognition received, please see the specific section in the chapter “Pirelli and Sustainable Development”.