Company Initiatives for the Internal Community

Focus on Romania

As in 2006, Pirelli has included a specific focus on one of its geographical areas of operations in this year’s sustainability report. For 2007, the choice was Romania where a new industrial and technology centre of international importance is nearing completion, for a total investment of 235 million euro.

In line with its tradition of establishing firm roots in the countries where it operates, Pirelli has accompanied the project for the new industrial complex with a series of initiatives in support of the training and the wellbeing of its employees, their families and the local community.

In Romania, and in Slatina in particular, the integration of young people into the social environment is clearly a problem, also due to the lack of meeting places and opportunities. Pirelli, as part of its process of establishing a strong local presence, identified the need for intervention in this area. Indeed, in 2007, festivals and social events were organised like the Soccer Tournament and the Fishing Tournament, which represented opportunities to bring people together to socialise and share experiences, characterised by fair competition, respect for the rules and the learning of teamwork.

Un momento del torneo di calcio a Slatina

Un momento del torneo di calcio a Slatina

In 2007, a Steering Committee was set up with the task of continuously monitoring the areas of intervention and assessing the procedures for the implementation of the related projects, which led to the execution of a series of extremely important initiatives in the area of social responsibility, such as the opening of a new infirmary and the sponsoring of the “Overland for Smile” project. The latter is a travelling humanitarian project aimed at providing practical dental care assistance for children in Romanian orphanages, involving dentists, dental hygienists and dental assistants, who have decided to spend part of their spare time providing free treatment to orphans. Pirelli’s association with the project in September 2007 enabled the children of our Romanian employees to receive a free dental check-up.

To provide assistance for studies, annual grants will be awarded for the children of employees, as well as financial contributions for post-graduate courses. Specifically, a cooperation agreement has been signed between the University of Craiova and the Silvio Tronchetti Provera Foundation involving a programme of intensive training based on post-graduate courses and shared areas of research. The aim is to achieve the implementation in Pirelli of RFID technology (Radio Frequency Identification) to track all the different tyre processing stages, thus ensuring increasingly high quality and safety standards.

Pirelli Romania supports its employees by providing them, in addition to opportunities to socialise and have fun, like during Pirelli Days and public holidays, with specific contributions aimed at improving their and their families’ quality of life and wellbeing.