Main recognition received

See above about Pirelli’s adherence to the United Nations Global Compact.


Pirelli’s participation in the European Alliance, formalised in 2007, is based on its 100% agreement with the competitive vision that generated the Alliance, namely that sustainability is not a mere accessory or an extra, but a strategic and competitive way of managing a company. Pirelli’s adherence to the European Alliance has been expressed so far through active participation in the Alliance’s European Workshops, coordinated in Italy by the Sodalitas Foundation (where Pirelli also sits on the Steering Committee).

The Workshops on Equal Opportunities and Innovation provided a significant opportunity for dialogue with businesses that – like Pirelli and with Pirelli – have set up a network aimed at exchanging best practices. The Equal Opportunities Workshop, in particular, produced a toolkit encompassing all the best practices for the management of gender diversity. The toolkit, which describes the Pirelli Group Equal Opportunities Project in terms of key operating procedures, is aimed at the businesses that, regardless of their size, have understood the competitive importance of the promotion of diversity and have decided to implement it drawing inspiration from existing best practices.

The toolkit was presented by Sodalitas to the European Commission on 29 November 2007 in Brussels during the third “Marketplace on CSR”.

ETRMA - European Tyre and Rubber Manufacturers Association

The ETRMA (European Tyre and Rubber Manufacturers Association) is chaired by Francesco Gori, CEO and Managing Director of Pirelli Tyre.

Founded in Brussels in May 2006, it replaced the previous representative office for the rubber industries (Bureau de Liaison des Industries du Caoutchouc or “BLIC”) founded in 1959. The Association represents the tyre and rubber manufacturing industry at the European Union institutions and other international organisations in initiatives aimed at road safety, environmental protection and competitiveness.

In Brussels on 27 April 2007, during the “European Road Safety Day” and in the presence of Jacques Barrot, Vice Chairman of the Commission, Francesco Gori, as chairman of the ETRMA, signed the European Road Safety Charter. The objective of this charter is to reduce the number of deaths on the roads by at least 50% by 2010, through a series of awareness raising campaigns targeted at consumers, public bodies and associations throughout Europe.

WBCSD - World Business Council for Sustainable Development

Pirelli is also a contributing member of the World Business Council for Sustainable Development (WBCSD), an association of around 200 international companies distributed throughout 30 countries that have made a voluntary commitment to unite economic growth with sustainable development.

Since 2005, the WBCSD has identified a list of global issues (including the protection of ecosystems and biodiversity, the promotion of sustainable production and consumption) which are destined to transform the current economic system. Pirelli’s active participation in the WBCSD has undoubtedly contributed to expanding the Group’s knowledge in terms of the methods that can be used to achieve real sustainable development.

Pirelli Tyre is also an active member of the Tyre Industry Project Group, which includes the 11 largest tyre manufacturing companies. The objective of the project, launched in January 2006, is to identify the potential impact on health and the environment of the materials associated with the manufacture and use of tyres.

The “Bali Communiqué” and the challenge of climate change

During the United Nations Climate Change Conference held in Bali last December, 150 international businesses, including Pirelli Tyres, signed The Bali Communiqué. This document underlines the need to tackle climate change through negotiations aimed at reaching an ambitious and comprehensive world level agreement, based on concrete strategies to be developed through a joint engagement from governments. The objective is to set out a roadmap for the negotiations on climate change after the expiry of the Kyoto protocol in 2012.

Main awards received

For the main awards received from outside organisations for sustainable performance in 2007, please see the sections below where these are discussed within the specific subsections.