A matter of personality.

There are cars that are seen as noble, with classy movements. There are others that are exuberant, that stand out. There are cars with an unplugged rock-and-roll spirit. Each one has electronic equipment that demands a fully compatible tyre.

For a long time, motoring has gone through a purely mechanical stage, which we could call “1.0”. Now, with ABS, ESP, integrated differential control, and the various other components affecting driving dynamics, cars need tyres that can respond perfectly to the electronic control systems of each and every model.
This requires plenty of careful preparation. Behind the creation of new tyres is an understanding of the dynamic and electronic “personality” of the car, together with the requirements of the manufacturer.

This first design phase lasts two or three months, and it is from this point that Pirelli begins to make the most of the particular characteristics of each car. For example, to ensure a supremely quiet ride on certain models, avoiding those troublesome vibrations caused by resonance between the chassis and tyre, Pirelli works on the footprint of the tread pattern .

Small details, like a change in tone produced by the tyres on the road, can make the difference between a good trip and a perfect one.


3 months the time devoted to designing on paper the characteristics that a particular tyre should have

4 ranges the range of Pirelli original equipment tyres: P Zero, Cinturato, Scorpion, and Winter

Once the measurements have been taken, the tailor needs to find the right fabric. If it does not exist yet: it needs to be created. It needs to be tried on. The fit needs to be checked and any alterations made.

The research and development behind the approval of a Pirelli tyre is similar to the care a tailor takes in creating custom-made clothing. It also requires thorough testing.
This takes time, an average of three years, compared with six months for a standard tyre. This equates to 10 times more effort in development.
It requires experiments, tests, and 3D simulations conducted together with designers from the various car manufacturers, to give original equipment the most suitable materials and technologies for each individual vehicle model.

Pirelli has been doing this for many years. In fact, it has long been established as one of the highest-level suppliers for cars and manufacturers at the top of the premium segment. Thanks to this collaborative work, the company has gained technological know-how that few can match. Developing and testing a product for the cars of the near future means riding the crest of the wave, looking ahead at the journey that technology will take and positioning it in front of other tyres.

An example is the creation of Run-Flat tyres, initially developed for BMW cars to give added peace of mind to drivers, which are now increasingly popular.
This is how partnerships with car manufacturers take shape: the exchange of information, feedback, and cross-checks to hone products and turn them into the perfect package.


3 years the number of years it takes to create an approved tyre, from design to production

around 20outdoor performances evaluated

around 15indoor performances evaluated

In the end what matters is the road: this is the ultimate measure. It is where we see the effects of more than three years of work Pirelli undertakes with car manufacturers. That is where the word “performance” takes shape, action, and significance.

The final stages of the approval process are industrialization and production, which take from three to six months. It is here that the product is launched in its final form. It is here that the interaction between the tyre and the car is perfected, and it is here, finally, where the customised branding is made that guarantees its specific application to the car model in question. This is the detail that makes all the difference!

Those who love performance know just how important tyres are. So do car manufacturers, because there is no better-performing car than one that is fitted with tyres made especially to suit it. What’s more, with tyres that have been designed and evolved with it: fully adapted tyres.
For example: McLaren P1. The latest addition from the engineers in Woking is the custom-made P Zero, designed to transmit more than 900 horsepower to the road along with the refined technology of this supercar. Early on, Pirelli created the P Zero to tame the mechanical force of the Ferrari F40, and now the challenge is to accommodate the highly sophisticated electronic dynamics of the modern supercar.


2-6 monthsthe number of months it takes to manufacture a standard tyre

36the number of car brands with pirelli approved tyres

1300 the number of pirelli tyre approvals