It’s a matter of personality.

There are cars that are seen as elegant, with classy movements. There are others that are exciting, and stand out. There are cars with an unplugged rock-and-roll spirit. Each one has sophisticated electronic equipment that demands a fully compatible tire.

Now, with ABS, ESP, integrated differential control, and the various other components affecting driving dynamics, cars need tyres that can respond perfectly to the electronic control systems of each and every model.
This requires plenty of careful preparation. Behind the creation of new tires is an understanding of the dynamic and electronic “personality” of the car, together with the requirements of the manufacturer.

This first design phase lasts two or three months, and it is from this point that Pirelli begins to make the most of the particular characteristics of each car.

Small details, like a change in tone produced by the tires on the road, can make the difference between a good trip and a perfect one.


3 months the time devoted to designing on paper the characteristics that a particular tire should have

4 rangesthe range of Pirelli original equipment tires: P Zero, Cinturato, Scorpion, and Winter

Once the measurements have been taken, the tailor needs to find the right fabric. If it does not exist yet, it needs to be created, tried on and checked.

The research and development behind the approval of a Pirelli tire is similar to the care a tailor takes in creating custom-made clothing. It also requires thorough testing.

It also requires thorough testing. This takes time, an average of three years, compared with six months for a standard tire. This equates to 10 times more effort in development, amounting to experiments, tests, and 3D simulations conducted together with designers from the various car manufacturers.

Pirelli has been doing this for many years. In fact, it has long been established as one of the highest-level suppliers for cars and manufacturers at the top of the premium segment. Thanks to this collaborative work, the company has gained technological know-how that few can match.
An example is the creation of Run-Flat tires, initially developed specifically for BMW cars to give added peace of mind to drivers, which are now increasingly popular. This is how partnerships with car manufacturers take shape: the exchange of information, feedback, and cross-checks to customize products and turn them into the perfect package.


3 yearsthe number of years it takes to create an approved tire, from design to production

Around 20outdoor performance features evaluated

Around 15indoor performances features evaluated

In the end, what matters is the road - this is the ultimate measure.

It is where we see the outcome of more than three years of work Pirelli undertakes with car manufacturers. That is where the word “performance” takes shape, action, and significance.

The final stages of the approval process are industrialization and production, which take from three to six months. It is here that the product is launched in its final form. It is here that the interaction between the tire and the car is perfected, and it is here, finally, where the customized branding is made that guarantees its specific application to the car model it’s made for. This is the detail that makes all the difference!

Those who love performance know just how important tires are. So do car manufacturers, because there is no better-performing car than one that is fitted with tires made especially for that specific car.


2-6 monthsthe number of months it takes to manufacture a standard tire

36the number of car brands with Pirelli approved tires

1300the number of Pirelli tire approvals