Sustainability in Pirelli's history
With more than 140 years of industrial tradition and manufacturing experience with the most advanced technologies on an international scale, Pirelli has made a considerable contribution - within the bounds of its abilities and business responsibilities - to the development of products, technologies and management instruments that promote sustainable industrial development, while always pro-actively interacting with the socio-cultural context in which it operated.
Proud of the results achieved so far, Pirelli wishes to respond promptly to the increasing need of communication and discloses the information regarding its sustainability commitment and the company's results in terms of sustainable performance, in light of the ever-growing attention paid by investors to socially responsible companies.
|NOVEMBER||Pirelli’s corporate governance and sustainability are two assets that guide and supplement the company’s achievement of the objectives of its industrial plan and the creation of value. This was reiterated by the chairman of Pirelli & C., Marco Tronchetti Provera, when the industrial plan was presented. |
From 2011 to 2013, that is, for the duration of the industrial plan, Pirelli will, specifically, start a new plan of actions for environmental, social and economic sustainability. Pirelli will increasingly use low environmental impact raw materials in its production systems, and processes that will lead to a reduction of over 35% in water consumption and 15% in energy consumption by 2015, with CO2 emissions 15% lower than in 2009. To support the definition and control part of the group’s energy policy, the new technology centre in Settimo Torinese - the most “eco-efficient” tyre factory in the world, will be in full operation from 2011. It will also act as a model for the other group production facilities.
|OCTOBER||Pirelli is ‘top automotive employer 2010/2011’ in Germany. So says the CFR, the international research institute that provides comparative analysis of hr management and company best practice. Business culture, work-life balance, pay, training, development, career opportunities and innovation management are the aspects examined this year in the CFR study, which praised 25 companies in the automotive sector, from major automobile manufacturers to small suppliers of spare parts. Now in its fourth edition, the study was carried out in collaboration with consultants at Kearney, the CAR (center for automotive research), the university of Duisburg-Essen and the German automobile industry association. |
In recent months, work has started in the town of Belladère, Haiti, on the rebuilding of the” Ecole Congreganiste Marie Jeanne, filles de Marie”, one of the three schools severely damaged by the earthquake on 12 January that will be rebuilt thanks to the ‘My time for Haiti’ campaign. The specifications envisage reconstruction of the roof and toilets, installation of the service stairs and new windows and doors.
Ten of the largest cement companies in the world, members of the world business council for sustainable development (WBCSD) met in Warsaw on 13 to 15 September to together identify the concrete action to be taken to ensure the ‘sustainable’ development of their sector. Pirelli was invited to the cement sustainability initiative as an example of best practice. Can Alatas, Health, Safety and Environment chief at Pirelli Turkey, firstly presented the Pirelli approach to the sustainable management of its business and the recognition it has obtained, then considered the specific topic of his speech: the practices used by Pirelli to constantly improve Workplace Health & Safety. These practices, based on a study carried out by the Cement Sustainability Initiative, were, in fact, found to be the best of those adopted by the Autoparts & Tyres sector participants in the study.
|SEPTEMBER||At ‘BMWRIDERS’ 2010 held in early September in Formigal, in spain, in the heart of the Pyrenees, Metzeler organised “Safety and Experience”, a round table on the subject of safety, attended by representatives of the Spanish ministry of transport, ANESDOR (Asociación Nacional De Empresas del Sector de Dos Ruedas) and the Guardia Civil. |
For the fourth consecutive year, Pirelli is the world leader in Sustainability in the Autoparts and Tyres, in the Dow jones world and Europe sustainability indices. And for the second year running Pirelli is the only italian company to be world Leader in its sector.
‘Exemplary’ and with no weaknesses’: Cinturato P7 gets through the summer ecological tests organised in Germany by specialist publication ‘Autobild’ to assess the capacity of this type of product to combine energy saving and safety in even the wettest conditions. Compared with the other four tyres in the 205/55R16 V size category, Pirelli’s ‘green’ tyre for cars with medium and large engines obtained the highest score, and did particularly well in its performance on wet surfaces – handling, braking distance and control of aquaplaning.
|JULY||Pirelli for Haiti. Four thousand Haitian children can go back to school thanks to Pirelli and to all the employees of the Group who joined the “My time for Haiti” solidarity campaign. This initiative, launched last March in all Pirelli facilities world-wide, collected voluntary contributions from Pirelli employees in March and April – the company then added a sum that was double to sum collected. From among the initiatives promoted by Global Compact, the United Nations global forum of enterprises and organisations from all over the world to contribute to the creation of “a more inclusive and sustainable global economy”, Pirelli chose to finance a UNHCR projec. The UN refugee agency has been present on the island of Haiti since the week after the earthquake on 12 January. |
Pirelli has joined the “Healthy Workplaces” campaign of the European Agency for Safety and Health at Work (EU-OHSA). The new 2010-11 campaign, launched on 28 April 2010 by László Andor , European Commissioner for Employment, Social Affairs and Inclusion, will focus on the subject of “Safe maintenance”. The aim is to reduce the number of accidents in the workplace linked to maintenance practices.
|JUNE||Pirelli Ambiente, the Pirelli group company working in the renewal energy sources field, has signed a licensing agreement with Bosco International, which promotes industrial processes and systems for a sustainable environment, which will allow the Australian company to use Pirelli patents to produce fuel from quality waste (CDR-Q). |
“Safe&Go”, the summer safety campaign starts. Pirelli, in collaboration with “Autostrade per l”Italia” and “Telepass”, launched its new summer road safety campaign, with the patronage of the Italian Ministry of Infrastructure and Transport. The prevention campaign is addressed to all drivers, and its aim is to make Italians’ holidays safer. From mid-June to the end of August, drivers can meet Pirelli technicians for a free tyre check in one of the ten mobile workshops distributed in service areas that the Società Autostrade will have made available. The check-up will end with the issue of a test certificate indicating the health status of the tyre, and the provision of information on correct tyre maintenance.
“Business sustainability and responsible investments to create long term value” is the title of a seminar organised by the Academy-London Exchange Group in which Pirelli took part. Group chairman Marco Tronchetti Provera illustrated the results obtained so far in terms of sustainability and the aims established in the 2009-2011 plan to industry rating experts, investors and financial analysts assembled at the headquarters of Borsa Italiana: growth of the proportion of turnover attributable to “green” components up to 25% from the 20% achieved in 2008 and 2009; the current year’s target is 33%, and 40% for 2011. These targets were pursued due in part to new “green performance” products like the Cinturato P7 and the Scorpion Verde. He reminded his audience that, for Pirelli, sustainability is not just respecting the environment, but a new management model that is an integral part of the growth strategy for the Group: this is the best way of managing the economic, social and environmental impacts related to processes, products and services inspired by the principles of the United Nations’ Global Compact, respecting shared policy values, according to the most advanced management systems.
|MAY||Pirelli was again confirmed in the FTSE Global and FTSE4Good Europe indexes: 23 new companies were included in the Financial Times’ list of shares for socially responsible investment, while 5 were excluded. For information: www.eiris.org , www.ftse.com . |
|The "Sustainability Yearbook 2010", the most influential publication, on a worldwide level, on company trends and performances in terms of sustainability, awarded Pirelli the title of worldwide sector leader, thanks to its "further significant growth in terms of sustainable performance". The 2010 edition also saw Pirelli distinguished as "Sector Leader" and "Gold Class Company", for the third consecutive year, in the Autoparts and Tyres sector. |
The Group's commitment in the Sustainability sector continues. Pirelli & C. entered the ethical finance index ECPI Ethical Index EMU, the classification by E. Capital Partners (ECPI), the leader in socially responsible investments (SRI). The index includes the 150 companies with greatest capitalization of the EMU (Economic and Monetary Union) market, found to be leaders as a result of the screening conducted in line with ESG (Environmental, Social, Governance) parameters for the assessment of environmental risk, social impact and the Corporate Governance structure.
The 2010 edition of Daytona Prototype Rolex 24, the most prestigious endurance race of the Grand-Am circuit, witnessed the victory of the innovative P Zero Racing, slick tyres without highly aromatic oils. The new slicks, which were tested at the Daytona circuit a month before the race, produced consistency, durability and speed, to the full satisfaction of all the teams which, for the third consecutive year, were fitted exclusively with Pirelli.
Pirelli chose Barcelona as the location to launch Scorpion Verde, the first ecological high performance tyre for SUVs and Crossovers. A result of the company strategy of ‘Green Performance', Scorpion Verde ensures an overall reduction in fuel consumption of up to 3.9% on urban roads and 3.4% on mixed routes (urban and extra-urban), reduced acoustic emissions by a decibel (equal to 30% overall, in other words it's like removing an entire lane of a three-lane motorway) and uses 10% less raw materials. Among the latest generation SUVs and Crossovers, Volkswagen's Touareg has already chosen Scorpion Verde in first equipment.
Cinturato P7 and P6 are leaders in Green Performance, as confirmed by the tests carried out by ADAC, the most important and prestigious automobile club in Germany and Europe, with over 19 million members.
The test results, which have also been distributed through the automobile clubs of Austria and Switzerland (TCS and OAMTC), confirm that Pirelli Cinturato P7 is the best tyre that marries a high level of performance, in both wet and dry conditions, with low rolling resistance, greater mileage and reduced sound emission. There were similar results for the Cinturato P6, which not only beat all tyres in its tests, but it is also – according to ADAC – the only tyre to be able to take its place in the Green Performance area.